Salesforce Marketing Cloud Specialist

Position: Salesforce Marketing Cloud (SFMC) Specialist

Experience: Min 6-9 Years

Location: Hyderabad, Chennai (General Shift - Hybrid)

Job Summary:

Looking for an experienced Salesforce Marketing Cloud (SFMC) Specialist with expertise in Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, AMPscript, SSJS, and SQL. The role focuses on developing marketing automation solutions, customer journeys, audience segmentation, personalization, and campaign support across Email and SMS channels.

Key Responsibilities

• Design and maintain SFMC solutions using Journey Builder, Automation Studio, Email Studio, and Contact Builder.
• Build customer journeys and automated marketing campaigns.
• Develop audience segmentation and reporting using SQL.
• Create personalized email content using AMPscript.
• Develop SSJS solutions, CloudPages, and API integrations.
• Manage Data Extensions, customer data, and consent/suppression rules.
• Support Email and SMS campaign execution, monitoring, and troubleshooting.
• Analyze campaign performance, deliverability, and customer engagement.
• Collaborate with business and marketing teams to deliver scalable solutions.

Required Skills

• Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder)
• SQL, AMPscript, SSJS
• REST API, SOAP API, WSProxy
• Data Extensions, Data Views
• Email Marketing, SMS Marketing
• Customer Segmentation & Personalization

Good to Have

• SFMC Certifications
• Marketing Cloud Connect
• CloudPages Development
• Automotive or CRM Marketing experience