Digital Marketing & Lead Generation Specialist (SaaS / B2B)

We are looking for a results-driven Digital Marketing & Lead Generation Specialist with strong hands-on experience in SaaS marketing and B2B demand generation. The ideal candidate will be responsible for planning and executing digital campaigns that generate qualified leads through multiple online channels, with a strong focus on LinkedIn and Meta platforms.

This role requires a combination of creativity, analytical thinking, and performance marketing expertise to drive measurable business growth and pipeline contribution.

Key Responsibilities

• Plan and execute digital marketing campaigns focused on lead generation for SaaS products and services
• Run, monitor, and optimize paid campaigns across:
• LinkedIn Ads
• Meta Ads (Facebook & Instagram)
• Other relevant digital channels
• Generate and nurture qualified B2B leads through inbound and outbound marketing strategies
• Build and manage campaign funnels, landing pages, lead forms, and conversion workflows
• Collaborate with sales and product teams to align campaigns with business objectives and target audiences
• Track campaign performance metrics, analyze KPIs, and continuously optimize ROI and conversion rates
• Manage email marketing campaigns, audience segmentation, and retargeting initiatives
• Support content marketing efforts including:
• Blogs
• Case studies
• Ad creatives
• Thought leadership campaigns
• Conduct competitor analysis and identify new opportunities for digital growth
• Maintain CRM hygiene and ensure accurate lead tracking and reporting

• 3–6 years of experience in Digital Marketing with strong exposure to SaaS products/services
• Proven experience in B2B lead generation and demand generation campaigns
• Hands-on expertise with:
• LinkedIn Ads Manager
• Meta Ads Manager
• Strong understanding of:
• Performance marketing
• Funnel optimization
• Conversion tracking
• Campaign analytics
• Experience with marketing automation and CRM platforms
• Familiarity with:
• SEO & SEM
• Email marketing
• Content-driven lead generation strategies
• Strong analytical mindset with the ability to derive actionable insights from campaign data
• Excellent communication and stakeholder coordination skills

InnoWave gives equal opportunity in employment regardless of gender, gender identity, sexual orientation, marital status, race, nationality, religion, age, disability, political beliefs, or any other factor. InnoWave will not pay fees to any third-party agency or company that does not have a signed agreement, do not submit resumes/CVs directly.

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