Social Media Specialist

Company Description

Insights is a leading full-service digital marketing agency based in Dubai with over 13 years of experience in brand building, web development, social media, PR, and multimedia. Known for delivering innovative solutions, 90% of client acquisitions are driven by referrals, reflecting the companys exceptional service quality and results. Guided by market insights and consumer behavior, the agency employs advanced tools to help brands excel in a competitive landscape. Insights is built on the core values of transparency, collaboration, and excellence, ensuring lasting client relationships and innovative approaches to growth.

Role Description

This is a full-time, on-site role for a Social Media Specialist based in Srinagar, Kashmir, India. A minimum of 2 years of experience in social media management is mandatory, and the candidate must be based in Srinagar.

The Social Media Specialist will be responsible for creating, managing, and publishing content across social media platforms, as well as planning and executing effective social media strategies. The role includes managing paid advertising campaigns, monitoring performance, analysing analytics, and preparing monthly performance reports to track results and identify areas for improvement.

The candidate will also be responsible for client communication and account management, ensuring smooth coordination, timely updates, and a clear understanding of project requirements.

Qualifications

• Proficiency in Social Media Marketing and Social Media Content Creation, with the ability to create engaging posts and campaigns.
• Knowledge of Digital Marketing and general Marketing principles to integrate social media strategies with broader marketing initiatives.
• Strong Communication skills, including excellent written and verbal abilities for effective brand representation and client communication.
• Experience in preparing monthly social media reports and analysing campaign performance metrics to improve outcomes.
• Familiarity with various social media platforms and their tools, trends, and analytics.
• Ability to work collaboratively in a team environment and meet deadlines in a fast-paced setting.