Assistant Manager - VIP Experiences & Loyalty Marketing (Arabic Speaker)

Key responsibilitiesPremium customer activations and events

• Plan and deliver premium customer activations end to end, from concept and logistics through on-ground execution and post-event follow-up.
• Manage every workstream for premium events: invitations, venues, partners, customer experience, assets and follow-up communications.
• Engage directly with VIP customers at activations across the GCC, representing the programme with confidence and warmth.
• Keep a forward-looking activation calendar covering events, milestones, budgets, attendance and outcomes.
• Debrief every activation and propose improvements based on customer feedback and performance data.
• Travel across GCC markets as needed to supervise activations and keep delivery standards consistent.

VIP campaign coordination and delivery

• Coordinate targeted VIP campaigns end to end: timelines, approvals, audience inputs and launch readiness.
• Prepare audience lists and segmentation inputs using loyalty tier data and customer behaviour insights, with the analytics team.
• Manage campaign delivery across CRM, creative and brand teams, keeping inputs accurate, on time and on objective.
• Support the rollout of personalised treatments: premium recognition, exclusive rewards, tier acceleration offers and lifecycle nudges.
• Work with CRM and digital teams on campaign set-up and readiness.

Performance tracking and insight

• Track programme performance against KPIs: reach, customer response, engagement, tier upgrades and revenue contribution.
• Support post-campaign and post-event analysis, comparing results to targets or control groups where relevant.
• Prepare clear performance summaries and insight reports for leadership.
• Flag issues early with supporting data and a recommended course of action.
• Use AI and productivity tools to work more efficiently on reporting, briefs and data summaries.

Collaboration and stakeholder management

• Build strong working relationships with CRM, analytics, marketing and retail brand teams.
• Coordinate in-store and in-market elements of activations with brand and operations teams.
• Prepare materials, customer data summaries and activation briefs for planning sessions.
• Represent the VIP programme professionally in internal meetings and customer-facing settings.

What you'll bringEssential

• Bachelor's degree in Marketing, Business or a related field.
• 4-5 years' experience in loyalty marketing, CRM, customer lifecycle management or experiential marketing.
• Hands-on experience planning and delivering customer campaigns or events end to end.
• Strong spoken and written Arabic for direct customer engagement in GCC markets.
• Able to read and work with campaign performance data and customer metrics independently.
• Strong coordination skills across multiple workstreams and deadlines.
• Customer-facing confidence and a professional presence.
• Good command of Excel, PowerPoint and reporting or CRM tools.

Nice to have

• Experience in a loyalty programme or premium customer engagement environment.
• Experience running premium customer events or experiential activations.
• Familiarity with CRM platforms such as Salesforce or similar.
• Exposure to customer segmentation or audience targeting using behavioural or transactional data.
• Experience working across GCC markets.
• Familiarity with AI or productivity tools for reporting or content preparation.

Key competencies

• Execution ownership: takes full accountability for activations and campaigns without needing to be chased.
• Customer-centric mindset: understands what a premium customer experience means and applies that standard every time.
• Analytical thinking: comfortable reading data and surfacing insights without step-by-step guidance.
• Collaboration: drives alignment across CRM, analytics, marketing and retail teams.
• Attention to detail: campaign inputs, event logistics and performance data are consistently accurate.
• Communication: communicates clearly in Arabic and English with customers, partners and internal teams.
• Adaptability: thrives in a fast-paced, evolving environment.

What you can expectIn your first 90 days

• Own your first premium customer activation end to end.
• Build working relationships with CRM, analytics and brand teams.
• Learn the loyalty programme inside out: its tiers, benefits and member behaviour.
• Get a clear view of the VIP customer portfolio and what makes these customers valuable.

Over the first year

• Deliver multiple VIP activations with measurable customer impact.
• Become a trusted execution partner: proactive, organised and commercially aware.
• Contribute directly to stronger VIP engagement and tier upgrade rates across the GCC.
• Grow your analytical and strategic skills alongside your execution experience.

Thank you for your application. Only suitable candidates will be contacted.Please note that by applying to this role, your profile will be searchable in our database. Our Recruiters will contact you should another suitable role become available.

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