Digital Marketing Expert

Job Summary:

We are seeking a versatile Digital Marketing Specialist to join our team. The ideal candidate will manage our social media presence, optimize Google Ads campaigns, and enhance social media performance to increase traffic and sales.

Responsibilities:

Develop and execute SEO strategies to improve organic traffic and keyword rankings. Perform on-page and off-page optimization, including technical SEO audits. Conduct keyword research, competitor analysis, and content strategy planning. Plan and manage PPC campaigns, Google Ads, and social media advertising. Analyze website performance using tools like Google Analytics and Search Console. Optimize website content, meta tags, and backlinks to improve SERP visibility. Develop and implement digital marketing campaigns across email, social media, and web platforms. Monitor and report campaign performance and KPIs regularly.

Requirements:

2+ yrs of experience in a relevant field. Bachelors degree in Marketing,Business Administration, or related field. Social Media-Specific Certifications (Meta, LinkedIn, Hootsuite) Analytics Certifications (Google Analytics, Meta Marketing Science) Content Creation Certifications (Adobe, Canva, or HubSpot.