Marketing Manager- Radio

• : Marketing Manager Radio Segment
• Company: Unisys Info. Solutions / Kable One
• Location: Karnal, Haryana
• Job Type: Full-time
• Experience: 5+ years in media, radio, advertising or brand marketing
• Salary: As per industry standards

About the Role

• We are looking for an experienced Marketing professional to lead marketing for our Radio Segment. You
• will grow audience reach, listener engagement and brand visibility, and create marketing material that
• helps our sales team win advertisers.

Key Responsibilities

• Plan and run marketing campaigns to grow listenership across on-air, digital and on-ground channels
• Manage social media, website, podcast and streaming promotion for the radio brand
• Plan and execute listener activations, contests, RJ-led events and community partnerships
• Create media kits, rate cards, case studies and sales decks with the sales team
• Coordinate with the programming and RJ teams to promote shows and special segments
• Track audience data (reach, social and digital metrics) and report on campaign ROI
• Manage agencies, vendors, designers and freelancers, and keep spending within budget
• Handle PR, press releases and media relations for the station

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business or a related field (MBA preferred)
• Minimum 5 years of relevant experience in marketing, preferably in radio, media or advertising
• Strong understanding of radio or audio media, audience measurement and brand building
• Hands-on experience with social media, digital campaigns and event marketing
• Excellent written and verbal communication, and creative thinking
• Working knowledge of analytics tools and MS Office/Canva (or similar)
• Good command of English and Hindi
• Good to Have Experience at a radio station, media house or ad agency
• Basic video/audio editing skills
• A network among local media and event partners across Pan India

How to Apply: Send your updated resume to 99968 29131 with the subject line "Marketing Manager Radio Segment".