Group Product Marketing Manager

Job Responsibilities

Portfolio & Product Strategy

• Own and drive the new product pipeline strategy, including ideation, feasibility, pre-launch, launch, and post-launch lifecycle management for multiple brands.
• Define long-term product and portfolio growth strategies aligned with business goals.
• Identify new business opportunities, line extensions, and lifecycle management initiatives.

Brand & Market Leadership

• Lead the development and execution of brand strategies and annual brand plans for the assigned product portfolio.
• Drive market penetration, pricing, positioning, and differentiation strategies based on market insights.
• Oversee market research, competitor benchmarking, and SWOT analysis, translating insights into actionable strategies.

Sales Force Effectiveness & Capability Building

• Provide strategic direction and oversight for sales force training programs, ensuring strong scientific knowledge and impactful communication.
• Partner with sales leadership to enhance field effectiveness, messaging consistency, and brand adoption.
• Participate selectively in field work and customer interactions to gather market intelligence and coach teams.

Cross-Functional Collaboration

• Work closely with Medical Affairs, R&D, Regulatory, L&D, Supply Chain, and Sales teams to ensure seamless execution of brand initiatives.
• Ensure timely availability of promotional materials, product dossiers, and launch tools.
• Act as a key stakeholder in internal governance and decision-making forums.

Promotional Excellence & Scientific Engagement

• Lead the creation of high-quality promotional strategies and brand communication inputs.
• Oversee and guide CME programs, scientific events, advisory boards, and KOL engagement initiatives.
• Ensure strong brand visibility among healthcare professionals and institutions in compliance with ethical standards.

People Leadership & Mentoring

• Mentor and guide Product Managers / Assistant Product Managers, driving capability building and performance excellence.
• Review brand plans, campaigns, and launch readiness of team members.
• Foster a culture of accountability, innovation, and collaboration within the marketing team.

Performance Monitoring & Governance

• Track brand performance using key KPIs such as sales, market share, ROI on promotions, and prescription trends.
• Recommend course corrections based on performance reviews and market dynamics.
• Ensure adherence to company policies, compliance, and ethical marketing practices.

Desired Candidate Profile

• 5-10 Experience in pharma industry.
• Graduated/Post Graduated from Pharma
• Experience in Brand Building, Market Strategy & Product Launching
• Product Management experience pan India
• Excellent Communication skills