CEO- Tea Retail/ QSR

Chief Executive Officer (CEO)

Tea Retail | QSR | Franchise Expansion | Business Growth

Industry: Tea / Food & Beverage / QSR / Retail / Franchise Business

Experience: 15+ Years

Position: Chief Executive Officer (CEO)

Reporting To: Promoters / Board of Directors

Role Overview

We are looking for a dynamic, entrepreneurial, and growth-oriented Chief Executive Officer (CEO) to conceptualize, establish, and scale a branded tea retail and franchise business across India.

The role involves building a large-scale, affordable, high-volume tea retail network, with a strong focus on business strategy, brand positioning, retail outlet setup, franchise expansion, revenue growth, and end-to-end P&L ownership.

The ideal candidate should have proven experience in building and scaling consumer-facing retail, beverage, QSR, or franchise-led businesses, with a strong track record of establishing profitable and scalable business models.

Key Responsibilities

1. Business Strategy & Setup

• Develop and execute the overall business strategy, growth roadmap, and expansion plans.
• Conceptualize and establish the retail business model, including store formats, product offerings, pricing, and target markets.
• Identify new business opportunities, geographic markets, and revenue streams.
• Build scalable business infrastructure, operating frameworks, and organisational capabilities.

2. Retail Outlet & Franchise Expansion

• Lead the end-to-end setup, launch, and expansion of company-owned and franchise-operated outlets.
• Develop franchise business models, commercial structures, and partner acquisition strategies.
• Drive franchise partner identification, onboarding, training, and network development.
• Identify high-potential outlet locations and oversee store setup, launch, and operational stabilization.
• Establish standardized outlet formats, SOPs, and performance benchmarks.
• Drive profitable multi-city expansion and franchise network growth.

3. Brand Building & Market Positioning

• Develop and execute strategies for brand positioning, market visibility, and consumer engagement.
• Establish a strong and differentiated brand identity in the tea retail segment.
• Drive marketing initiatives, customer acquisition, and brand awareness.
• Build customer loyalty, repeat consumption, and consistent customer experience.
• Monitor market trends and competitive positioning to identify growth opportunities.

4. Revenue Growth & P&L Ownership

• Take complete ownership of business P&L, revenue, EBITDA, profitability, and ROI.
• Drive revenue growth through outlet expansion, franchise development, and market penetration.
• Develop annual business plans, budgets, revenue forecasts, and profitability targets.
• Monitor outlet-level unit economics, operating margins, break-even timelines, and payback periods.
• Drive cost optimization and operational efficiencies across the business.
• Ensure sustainable profitability across company-owned and franchise outlets.

5. Retail Operations & Business Excellence

• Establish standardized operating processes across the outlet network.
• Ensure consistent product quality, pricing, hygiene, customer service, and brand experience.
• Build efficient procurement, sourcing, inventory management, and supply chain systems.
• Implement POS, MIS, dashboards, and performance monitoring frameworks.
• Drive operational excellence and scalability across multiple locations.

6. Leadership & Organisation Building

• Build and lead high-performing teams across business development, franchise expansion, operations, marketing, and finance.
• Establish accountability frameworks, KPIs, and performance-driven processes.
• Work closely with promoters and senior leadership on business strategy and expansion.
• Foster an entrepreneurial, execution-focused, and growth-oriented culture.

Key Requirements

• 15+ years of professional experience, with significant exposure to business leadership, retail expansion, and franchise development.
• Proven experience in building, launching, or scaling retail, QSR, beverage, or franchise-led consumer businesses.
• Strong expertise in company-owned and franchise-operated outlet expansion.
• Demonstrated success in business strategy, new market development, brand positioning, and revenue growth.
• Strong understanding of franchise economics, outlet profitability, and end-to-end P&L management.
• Experience managing multi-location operations and building scalable business models.
• Strong commercial acumen, entrepreneurial mindset, and leadership capabilities.
• Ability to independently build and scale a business from an early stage.

Preferred Industry Background

• Tea / Coffee / Beverage Retail Chains
• Quick Service Restaurants (QSR)
• Franchise-led Food & Beverage Businesses
• Multi-Outlet Consumer Retail Chains
• Mass-Market Food Retail Businesses

Ideal Candidate

An entrepreneurial business leader with proven experience in building and scaling a retail or franchise-led consumer business.

The candidate should have demonstrated success in setting up outlets, expanding franchise networks, strengthening brand positioning, driving revenue growth, and independently managing business profitability.

Preference will be given to professionals who have successfully built or significantly scaled a multi-location tea, beverage, QSR, or food retail business.