Media Planning Lead - Digital

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 8 months ago
6-10 years
Karnataka
Work from Office

Posted: 8 months ago
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Applicants: 98+
Job Description
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Job Description

    As the Associate Director, you will play a crucial role within the Media Planning & Buying team in the region. Your primary focus will be to offer expert guidance and subject matter expertise to the team, ensuring the development of a robust media strategy that aligns with campaign objectives and budget constraints. You will lead cross-channel optimizations, leveraging your knowledge of the Indian media landscape and available research tools. Additionally, you will be actively involved in new business pitches, leading presentations and contributing to the growth of the team.
    Your responsibilities will include acting as a subject matter expert in media strategy, overseeing team deliverables, setting quality standards for planning outputs, and collaborating with other team leads to enhance best practices. You will manage a substantial budget and supervise a small team, ensuring the quality of media planning milestones, presentations, and analyses. Moreover, you will serve as a point of escalation for team issues, drive process improvements, and participate in new business initiatives.
    In terms of team leadership and development, you will foster a culture of collaboration and curiosity, motivating and managing internal teams to achieve client objectives. You will lead by example, promote best practices, and provide training and mentorship to team members. Your role will involve identifying opportunities for optimization, suggesting improvements, and enhancing overall team capabilities.

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    To excel in this position, you should possess the ability to forecast campaign outcomes, manage budgets effectively, and utilize platform tools like DoubleClick Bid Manager and Google Adwords. Strong communication skills, attention to detail, client management expertise, and problem-solving abilities are essential. You should be detail-oriented, deadline-driven, and capable of providing constructive feedback to support team development.
    A Master's or Bachelor's degree is required for this role. At Interactive Avenues, we are committed to hiring top talent and providing a workplace that nurtures career growth, values individual contributions, and fosters a fun and engaging environment. We seek individuals who embody our core values of being genuine, results-focused, daring, and insightful, and we believe that by joining our team, you will have the opportunity to showcase your skills and achieve remarkable results.,

Skills

Verbal CommunicationTGIProblemsolvingDoubleClick Bid ManagerQuantitative ReasoningClient Relationship ManagementFacebook ToolsComscoreGWIGoogle Adwords ToolsROI Campaigns ManagementOrganizational SkillsWritten CommunicationForecasting

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About Company

Interactive Avenues is anonline digital marketing agency in India. Specializing in SEO, SEM, SMO, PPC, digital media buying, website design and website maintenance. 8,500 marketing communication specialists worldwide and operates in than 127 countries.

Important dates & deadlines?

Application Deadline

17 Oct 25, 03:19 PM IST

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Media Planning Lead - Digital

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