Performance Marketing Specialist (Google Ads & Meta Ads)

Location: Delhi (On-site)

Experience: 3–6 Years

Employment Type: Full-time

About the Role

We are looking for an experienced Performance Marketing Specialist with a strong background in Google Ads and Meta Ads (Facebook & Instagram). Candidates must have prior experience working in a Digital Marketing Agency. Agency experience is mandatory, as the role involves managing multiple client accounts across different industries.

The ideal candidate should be data-driven, highly analytical, proactive, and possess excellent communication and client management skills.

Key Responsibilities

• Plan, launch, and optimize campaigns across Google Ads and Meta Ads.
• Manage campaigns for multiple objectives, including:

•  * Brand Awareness
•  * Reach
•  * Engagement
•  * Traffic
•  * Video Views
•  * App Promotion (if applicable)
•  * Lead Generation
•  * Sales/Conversions
•  * Remarketing & Retargeting

• Develop media strategies based on business goals and KPIs.
• Perform audience research, competitor analysis, and campaign planning.
• Monitor campaign performance and optimize for CTR, CPC, CPA, CPL, ROAS, and ROI.
• Conduct A/B testing for creatives, audiences, landing pages, and ad copy.
• Implement and troubleshoot tracking using Google Tag Manager, GA4, Meta Pixel, Conversion API, and Google Ads Conversion Tracking.
• Prepare weekly and monthly performance reports with actionable insights.
• Work closely with the creative, content, SEO, and web development teams to improve campaign performance.
• Stay updated with the latest advertising platform features, bidding strategies, and industry trends.

Required Skills

Strong expertise in Google Ads:

•  * Search Campaigns
•  * Display Campaigns
•  * Performance Max
•  * Demand Gen
•  * YouTube Ads
•  * Shopping Ads (preferred)
•  * Remarketing

Strong expertise in Meta Ads:

•  * Awareness Campaigns
•  * Engagement Campaigns
•  * Video View Campaigns
•  * Lead Generation Campaigns
•  * Sales/Conversion Campaigns
•  * Catalog & Remarketing Campaigns
• * Good understanding of Google Analytics 4 (GA4).
• * Experience with Google Tag Manager (GTM).
• * Knowledge of Meta Pixel, Conversion API, and event tracking.
• * Strong analytical skills with experience using Excel/Google Sheets and reporting dashboards.
• * Ability to manage multiple client accounts simultaneously.

Preferred Qualifications

• Bachelors degree in Marketing, Business, or a related field.
• Google Ads and Meta Blueprint certifications are an advantage.
• Experience working in a digital marketing agency is highly preferred.

Soft Skills

• Excellent verbal and written communication skills.
• Strong presentation and client-handling abilities.
• Ability to explain campaign performance and recommendations clearly.
• Good problem-solving and analytical mindset.
• Self-motivated, detail-oriented, and able to meet deadlines.
• Team player with a collaborative approach.

What Were Looking For

• * 3–6 years of hands-on experience managing Google Ads and Meta Ads.
• * Proven success in generating leads and driving sales through paid campaigns.
• * Experience managing medium to high monthly advertising budgets.
• * Strong understanding of campaign optimization and performance analysis.
• * Ability to independently own campaigns from strategy to execution and reporting.
• If youre passionate about digital advertising, data-driven decision-making, and delivering measurable business results, wed love to hear from you.