Senior Marketing Executive

Industry Exposure: B2B SaaS | FinTech | HealthTech

Job Summary

This role begins as a senior individual contributor and may evolve into a leadership position, with

ownership of building and mentoring a high-performing marketing team over time. This role is ideal

for a seasoned marketing professional with 710 years of experience preferably in IT, SaaS,

HealthTech, or FinTech, who can conceptualize, blueprint, and execute end-to-end marketing

strategies and drive its execution for new and existing brands.

The role requires strong exposure to US markets and US clients, deep hands-on experience across

modern digital marketing, AI tools, CRM platforms, and the ability to operate with MNC-level

professionalism and communication standards.

Key Responsibilities

Brand & Strategy

? Lead brand conceptualization, positioning, and go-to-market strategy for new and evolving

brands

? Conduct deep market research, competitive analysis, ICP definition, and messaging

frameworks

? Create marketing blueprints aligned to business goals, revenue targets, and market maturity

Growth & Digital Marketing

? Own and execute growth marketing strategies across SEO, paid media, social media, content,

and websites

? Drive demand generation, lead quality improvement, and funnel optimization

? Partner with sales and leadership to align marketing outcomes with revenue objectives

Marketing Technology & AI

? Hands-on ownership of CRM platforms, marketing automation, AI-driven tools, and analytics

? Implement and optimize AI tools for content, campaign execution, research, and reporting

? Ensure marketing systems are scalable, efficient, and performance-driven

Execution & Stakeholder Management

? Work closely with US stakeholders and clients, participating in meetings aligned to US time

zones when required

? Maintain high corporate communication standards (verbal and written)

? Collaborate cross-functionally with design, sales, leadership, and external partners

Required Experience & Skills

? 710 years of digital marketing experience preferably in IT / SaaS / HealthTech / FinTech

? Proven experience as a senior individual contributor (not just a people manager)

? Strong expertise in:

o Brand strategy & positioning

o Growth marketing & demand generation

o CRM platforms and marketing automation

o SEO, SMM, paid campaigns, and website development

o Marketing AI tools and modern martech stacks

? Excellent market research and analytical skills

? Exceptional verbal and written communication skills

? Strong command of MS Office, Google Workspace, and corporate collaboration tools

• ? Comfortable working India office hours with flexibility for US meeting