MICE Sales Manager – Wedding Specialist At InterContinental Fujairah Resort
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Job Description
- Develop and execute sales strategies for MICE, weddings, and residential and non-residential events in line with the hotel’s commercial objectives.
- Proactively identify and acquire new business through corporate accounts, wedding planners, event agencies, DMCs, associations, and other strategic partners.
- Drive destination wedding business, with a strong focus on Indian weddings, while developing opportunities across GCC, Western, international, and multicultural markets.
- Manage MICE, wedding, and event opportunities from initial enquiry and site inspection through proposal, negotiation, contracting, and operational handover.
- Build and maintain strong client relationships to generate repeat business, referrals, and long-term partnerships.
- Maximize total revenue from room accommodation, room blocks, F&B, banqueting, venue rental, multi-day wedding functions, and other ancillary services.
- Work closely with Revenue Management and the Director of Sales & Marketing to develop pricing strategies, evaluate business opportunities, and maximize profitability.
- Maintain an active sales pipeline, conduct regular sales calls and client visits, and participate in roadshows, exhibitions, and networking events to drive conversion.
- Coordinate with Reservations, Events, Banquets, Culinary, F&B, Finance, Rooms, and other departments to ensure accurate contracting and seamless delivery of confirmed business.
- Monitor market trends, competitor activity, account performance, and sales KPIs while maintaining accurate records and achieving assigned revenue, room-night, and business development targets.
- Bachelor’s degree or diploma in Hospitality, Business, Sales, or a related field.
- Minimum 3 years’ experience in hotel sales, preferably in MICE, weddings, or events.
- Strong experience in business development, account management, and converting new business opportunities.
- Knowledge of destination weddings, preferably the Indian wedding market, and residential and non-residential events.
- Established relationships with corporate clients, wedding planners, event agencies, and DMCs are an advantage.
- Strong communication, negotiation, presentation, and organizational skills.
- Proactive, target-driven, and commercially focused, with excellent spoken and written English.
- Previous experience in an international luxury hotel is an advantage.
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