Director Of Student Recruitment

We are inviting interested applicants who are good team players, enthusiastic, service-oriented, and professionally competent to join our dedicated team.
REPORTS TO: Head of School
DIRECT REPORTS: Admissions Executive(s), Marketing Manager
Position Summary
The Director of Student Recruitment is a senior leadership role responsible for shaping the schools brand, driving student enrollment, and delivering an exceptional new family experience. As the strategic lead for marketing, admissions, and external communications, this position plays a central role in positioning the school as a premier international education provider in Asia. The Director of Student Recruitment contributes directly to the success of the schools Strategic Plan by developing and executing integrated strategies that build brand awareness, generate high-quality leads, and ensure healthy enrollments through a robust pipeline of right-fit applicants. With direct oversight of a multidisciplinary team, the Director is accountable for CRM management, campaign performance, compliance, budget stewardship, and delivering a seamless, customer-first journey for every prospective family. This is a high-impact leadership opportunity for a dynamic professional passionate about growth, innovation, and advancing the schools mission.
Performance Responsibilities
Parent Experience Leadership

• Own and continuously refine the end-to-end parent journey, ensuring every touchpointfrom digital awareness campaigns to personalised campus visitsoffers exceptional service, accurate information, and a seamless progression toward enrollment.
  

Brand Awareness & Student Recruitment

• Lead and execute strategies to strengthen brand visibility and reputation in the region.
• Drive student recruitment initiatives that attract, engage, and convert high-quality applicants in alignment with the schools growth priorities.
  

Integrated Student Attraction Strategies

• Design and deliver integrated marketing and admissions strategies that support the schools long-term strategic growth.
• Ensure recruitment campaigns align with the mission, values, and overall strategic plan of the school.
  

Marketing Innovation & Digital Excellence

• Create and oversee high-performing, innovative marketing campaigns and best-in-class collateral.
• Ensure the schools website, digital platforms, and online parent experience are seamless, engaging, and aligned with brand standards.
  

CRM & Pipeline Management

• Serve as the authority on admissions systems and CRM, ensuring data integrity and effective pipeline management.
• Forecast enrollments accurately and provide weekly/monthly performance reports to senior leadership.
  

External Communications & Representation

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• Own the schools external communication strategy from a One School perspective, ensuring alignment with broader internal communications.
• Represent the school at events, conferences, and networking opportunities to strengthen its profile and stakeholder relationships.
• Collaborate with leadership to adapt communications strategies to evolving needs and opportunities.
  

Qualifications & Attributes

• Bachelors degree required; Masters degree in marketing, business, educational leadership, or related field preferred.
• 5+ years in senior sales, marketing, or admissions leadership roles with a successful track record of delivering growth.
• Exceptional organizational, analytical, and project management skills, including Google Suite aptitude
• Ability to synthesize complex information and communicate clearly with diverse audiences.
• Comfortable managing ambiguity and juggling multiple workstreams with shifting priorities.
• Strong interpersonal skills and a collaborative, proactive work style.
• Proficiency in spoken and written English
• Commitment to the mission and values of International Community School
  

If you are interested in applying, please send a cover letter and resume/CV to [HIDDEN TEXT]. Please note that only shortlisted candidates will be contacted.