Marketing Analyst

For company details visit our website: www.webmd.com / www.internetbrands.com

• Education: Bachelors degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.
• Experience: 2- 4 years
• Work timings: 2PM t o11PM

About Medscape

Medscape, a division of WebMD, is the leading source of clinical news, health information, and continuing education for healthcare professionals worldwide. We connect with millions of physicians and HCPs through web, mobile, email, and events, helping them stay informed, deliver better care, and engage with tools that support clinical decisions.

About the Role

We are currently seeking a Marketing Data Analyst to join our marketing analytics team, supporting the performance measurement and optimization of digital campaigns across multiple healthcare channels and specialty verticals.

In this role, you will provide high-quality analytics and reporting to help stakeholders evaluate campaign effectiveness, audience engagement, and ROIultimately advancing our mission to improve healthcare communication and outcomes.

Key Responsibilities

• Analyze media campaign performance across digital channels including email, display, programmatic, native, and social.
• Track and report on campaign KPIs such as impressions, CTR, CPM, engagement by specialty, and qualified reach.
• Develop and maintain dashboards and performance reports using BI tools (e.g., Tableau, Looker, Power BI).
• Deliver insights to cross-functional teams including marketing, sales, editorial, and client services.
• Assist in the development of testingstrategies (A/B, multivariate) to optimize performance.
• Ensure data quality, compliance with industry standards, and alignment with healthcare privacy regulations (e.g., HIPAA, GDPR).
• Support strategic decision-making through data storytelling and visualizations.

Qualifications

• Bachelors degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.
• 24 years of experience in a media analytics, marketing analytics, or campaign performance rolepreferably within healthcare, pharmaceutical, or life sciences sectors.
• Proficiency in Excel and SQL for data manipulation; experience with reporting platforms such as Tableau, Looker, or Power BI.
• Strong understanding of digital marketing metrics and cross-channel attribution.
• Experience working with HCP audience data, NPI matching, or third-party healthcare datasets (e.g., IQVIA, Veeva, MedPro) is a plus.

Excellent analytical, problem-solving, and communication skills.