Senior Associate, Digital Campaign Management

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
5-9 years
Maharashtra, Thane
Digital Marketing/Marketing
Work from Office
Full Time

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

    You should have a Bachelor's degree in Marketing, Management Information Systems, or Computer Science along with at least 5 years of experience. You must have a proven track record of managing integrated programs, including marketing/traffic, campaign setup, reporting, and analytics. Knowledge of digital marketing platforms such as email, ad serving platforms, and social media is essential. Proficiency in HTML/XHTML, CSS, and experience in problem-solving and analytical skills are required.

    In this role, your responsibilities will include building and configuring journey-based digital marketing campaigns using proprietary marketing & custom data platforms. You will create and communicate metadata values for tracking and reporting marketing campaigns, set up promotional materials using HTML/XHTML, review digital promotional assets, and oversee the implementation and launch of ad served assets. Additionally, you will be responsible for organizing sponsorship materials, managing traffic delivery, monitoring engagement rates and program metrics, optimizing campaigns to achieve goals, and communicating program performance to internal stakeholders.

    The ideal candidate should have the ability to prioritize and deliver on multiple projects simultaneously in a fast-paced environment. You should be able to work effectively as part of a team and possess strong problem-solving and analytical skills to proactively investigate and troubleshoot issues. If you meet these qualifications and are ready to work in a deadline-driven environment, we encourage you to apply.,

Skills

HtmlAnalytical SkillsDigital Marketing PlatformsHTMLProblem SolvingCSSIntegrated Programs Management

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