Manager , Performance Marketing

Role Overview

One of our key priorities for the India business is to scale performance marketing and significantly increase high-quality lead generation and revenue. To achieve this, were looking for a sharp, execution-focused Performance Marketing with 4–6 years of experience and strong hands-on expertise in Google Ads (especially Demand Gen) and Meta Ads (Facebook & Instagram). The ideal candidate comes from an EdTech or lead-gen consumer tech business and has a proven track record of scaling campaigns through creative testing, audience strategy, and day-to-day performance optimization.

What will excite us?

• 4–6 years of hands-on, execution-heavy experience in performance marketing.
• Strong expertise in both Google Ads and Meta Ads, managing campaigns at scale. Experience with other channels is an add-on.
• Background in EdTech (preferred) or a lead-gen / consumer tech business, ideally marketing to Indian audiences.
• Proven experience scaling profitable campaigns through strong creative strategy, audience segmentation, and performance optimization.
• Deep understanding of Google Ads, Meta Ads Manager, Meta Pixel, Conversion API, Google Tag Manager, attribution, and campaign measurement.
• Strong experience optimizing campaigns using funnel metrics such as CPL, CPA, CAC, ROAS, and revenue.
• Experience running high-velocity creative experiments and interpreting data to drive decisions.
• Exposure to LinkedIn, YouTube, Reddit, Quora, or other emerging platforms is a plus.
• Strong understanding of landing page optimization and conversion rate optimization (CRO).
• Excellent written communication and stakeholder management skills.

What will you be doing?

• Owning hands-on execution and optimization of Google and Meta campaigns across the entire funnel for the India business.
• Developing and executing a creative testing roadmap, partnering closely with designers and content teams to continuously improve campaign performance.
• Running structured experiments across creatives, audiences, keywords, bidding strategies, placements, and landing pages to unlock growth.
• Managing budgets and pacing day to day, and identifying trends and insights to optimize spend and audience strategy.
• Analyzing campaign and funnel performance to improve KPIs such as CPL, CPA, ROAS, conversion rates, and revenue.
• Building performance dashboards and communicating actionable insights, not just reporting metrics.
• Collaborating with Product, Sales, and Creative teams to improve lead quality and acquisition efficiency.
• Contributing to expansion across other paid channels (LinkedIn, YouTube, Reddit, Quora, etc.) where applicable.

Why Will You Enjoy Working with Us?

• Complete ownership; minimal management and a lot of autonomy.
• Contribute directly to the success of the business and its top-line impact.
• High-pedigree, high-caliber team.
• Experiment, fail, and learn.
• Rapid career progression for high performers.
• Work from our office in Bengaluru alongside the Sales, Product, and Creative teams you partner with.