App Growth And Retention Executive

About the role:

123Greetings has been helping people send heartfelt ecards since 1997, now through the CardAI mobile apps on iOS and Android. We are looking for an App Growth and Retention Executive to keep our members coming back, grow our Pro subscriber base, and run the marketing that drives installs and repeat sends. You will own the day-to-day of retention and lifecycle marketing for the apps, working closely with the analytics, design, and user-acquisition functions.

What you will do?

Retention and lifecycle

• Own app retention metrics (D1, D7, D30, churn, and reactivation) and drive them up month over month.
• Plan and run push notification, in-app message, and email campaigns that bring members back to send cards, with special focus on event and birthday reminders.
• Improve the daily push program: sends, opens, and click-through, tested by send timing, location, and message content.
• Build win-back journeys for lapsed members and lapsed Pro subscribers.

Subscription growth

• Grow Pro ($11.99/year, app-only, ad-free) subscribers and lift renewal rates, working from the RevenueCat and App Store Connect data.
• Support paywall and upsell experiments, including the in-app offer between the yearly Pro plan and a rewarded ad, and read the results with the analytics function.

App marketing and ASO

• Own App Store, Google Play, and Galaxy Store listings: copy, keywords, screenshots, and seasonal updates tied to our event calendar.
• Manage free review-site and launch listings (for example PeerPush) and keep assets current.
• Coordinate campaign creative with the design function and brief seasonal pushes across our 800+ events.

Analytics and reporting

• Track campaign and retention performance in Firebase/GA4, Singular, and RevenueCat.
• Produce clear monthly retention and campaign reports for the CEO.

What we are looking for

• 1 to 2 years in mobile app marketing, growth, lifecycle/CRM, or retention.
• Hands-on with push/CRM and app analytics; familiarity with Firebase/GA4, attribution (Singular), and subscription tools (RevenueCat) is a strong plus.
• Comfortable with funnels, cohorts, and reading data to decide what to run next.
• Writes simple, warm, respectful copy suited to an older audience that is mostly in the US, Canada, Australia, and New Zealand.
• Organised, self-driven, and able to ship campaigns without hand-holding.