Partner Marketing Manager

About us:

Intuitive.AI is one of the fastest-growing (INC 5000, CRN) Cloud & SDx solution and services companies supporting enterprise customers on a global scale. Intuitive is an Engineering Company delivering measurable value and key business outcomes.

Intuitive Superpowers:

• DataOps & AI/ML
• Cloud Native, AppSecOps, DevSecOps
• Cloud Migration & Transformation
• Cloud FinOps
• Cybersecurity (App/Data/Infra) & GRC
• SDx & Digital Workspace

We are proud to partner with some of the worlds leading enterprises and serve 200+ customers across different industry verticals. We have achieved many milestones along the way, including being recognized as a top-10 fast-growth 150 IT company in the Americas by CRN in 2022 and being named one of Americas fastest-growing private companies by INC 5000 in 2022. Thats not all! Even CIO Review awarded us as the Most Promising Cloud Migration Company and Artificial Intelligence Solutions Provider in 2022

About the job

Title – Partner Marketing Manager

Start date: Immediate

Position Type: Full Time/ Contract

Location: Remote across India

Function: Marketing / Alliances

Experience: 7–10 years

Role Overview

We are looking for a Partner Marketing Manager to own and scale Intuitive.ais hyperscaler and strategic partner marketing ecosystem across AWS, Google Cloud, Microsoft Azure, Databricks, Anthropic, and other alliance partners.

This role sits at the intersection of marketing, alliances, and revenue, driving co-sell pipeline, partner-led demand generation, MDF strategy, and competency-led GTM acceleration. The ideal candidate combines strategic thinking with operational rigour, particularly in managing Marketing Development Funds (MDFs), partner programs, and joint campaigns that deliver measurable business outcomes.

Key Responsibilities

1. Partner GTM Strategy & Execution

• Define and execute joint Go-To-Market strategies with hyperscalers and strategic partners (AWS, GCP, Azure, Databricks, Anthropic).
• Build co-branded campaigns, industry plays, and solution narratives aligned with partner priorities.
• Drive partner-influenced and partner-sourced pipeline through coordinated campaigns, workshops, and events.
• Align marketing initiatives with co-sell motions and field teams to accelerate deal velocity

2. MDF Planning, Allocation & Governance

• Own end-to-end MDF lifecycle management across partners:
• Annual and quarterly MDF planning
• Allocation across campaigns, events, workshops, and POCs
• Budget utilisation tracking and optimisation
• Design high-impact MDF utilisation plans aligned to partner priorities (e.g., migration, AI, industry vertical plays).
• Ensure timely submission of claims, documentation, and compliance with partner program guidelines.
• Continuously assess ROI of MDF spends (pipeline generated, influenced revenue, conversions).

3. MDF Procurement & Partner Funding Expansion

• Identify and unlock new funding avenues across partner programs:
• MDF, Co-op funds, SCA, MAP, PRM-linked incentives
• Proactively engage partner marketing managers and alliance teams to:
• Increase funding pool availability
• Align campaigns to partner funding priorities
• Build business cases and proposals to secure incremental funding for strategic campaigns.

4. Campaigns, Events & Demand Generation

• Plan and execute joint campaigns, including:
• Webinars, roundtables, CXO events
• Workshops and funded assessments
• Account-based marketing (ABM) initiatives
• Work cross-functionally to deliver:
• Landing pages, email campaigns, paid/social assets
• Thought leadership and solution storytelling
• Ensure campaigns drive measurable outcomes:
• Pipeline created
• Meetings booked
• Opportunities progressed

5. Partner Competencies & Enablement

• Support partner-aligned competency development initiatives (e.g., AWS competencies, Azure solutions, GCP specialisations).
• Collaborate with internal teams to:
• Build required assets, case studies, credentials, and accreditations
• Ensure readiness for partner validations and audits
• Align marketing efforts to strengthen Intuitives positioning as a strategic partner.

6. Alliance & Field Alignment

• Work closely with:
• Alliance managers
• Partner field sellers
• Internal sales and account teams
• Support joint account planning and target account campaigns.
• Enable field-level activation through marketing support and campaign execution.

7. Performance Tracking & Reporting

• Build and maintain partner marketing dashboards:
• MDF utilisation
• Campaign performance
• Pipeline and revenue attribution
• Report regularly to leadership on:
• ROI of partner marketing investments
• Campaign effectiveness
• Areas for optimisation

Required Qualifications

Experience

• 7–10 years in B2B marketing / partner marketing / alliances marketing
• Proven experience working with:
• AWS, GCP, Azure, Databricks or similar ecosystems
• Strong, hands-on experience in:
• MDF management (allocation, utilisation, claims)
• Partner-funded campaigns and co-branded GTM

Skills & Capabilities

• Deep understanding of:
• Partner ecosystems and co-sell models
• Enterprise demand generation and ABM
• Strong financial and operational rigour in:
• Budget tracking and ROI measurement
• Ability to:
• Navigate partner program frameworks
• Drive cross-functional alignment (sales, alliances, delivery)

Preferred

• Experience in:
• Cloud, Data, AI, or Digital Engineering services
• Familiarity with:
• Partner tools (AWS Partner Central, GCP Partner Advantage, Microsoft Partner Center)
• PRM / attribution frameworks

Success Metrics (What Good Looks Like)

• % MDF utilisation vs allocation
• Increase in partner-funded pipeline
• Growth in co-sell opportunities and conversions
• Number of competencies achieved / renewed
• Campaign ROI (pipeline, revenue, CAC efficiency)