Sales Executive

JOB DESCRIPTION

• Position: Sales Executive Aerial Work Platforms (AWP)
• Department: Commercial / Sales
• Location: Dubai, UAE
• Employment Type: Full-Time
• Experience Required: Minimum 3 years of UAE sales experience

1. Job Purpose

To develop and grow Aerial Work Platforms (AWP) rental business by acquiring new customers, developing existing accounts, and generating profitable rental revenue across the UAE. The candidate should focus on identifying opportunities for daily, weekly, and monthly equipment rentals across construction, MEP, facility management, fit-out, warehousing, malls, hotels, events, and other relevant industries.

2. Key Responsibilities

• Identify, approach, and acquire new customers for AWP equipment rentals across the UAE.
• Develop business opportunities with MEP contractors, facility management companies, interior fit-out contractors, construction companies, warehouses, malls, hotels, event companies, and industrial facilities.
• Promote AWP equipment suitable for indoor and outdoor applications, including electric scissor lifts, electric boom lifts, diesel scissor lifts, and boom lifts.
• Generate enquiries and convert them into confirmed rental orders.
• Focus on daily, weekly, and monthly rentals to improve equipment utilisation and revenue.
• Conduct regular customer visits, site visits, and meetings to understand equipment requirements and identify new opportunities.
• Prepare and follow up on quotations, negotiate commercial terms within approved pricing guidelines, and close sales.
• Develop and maintain strong relationships with customers, contractors, procurement teams, project managers, and facility managers.
• Maintain an updated database of prospects, customer contacts, sales enquiries, quotations, follow-ups, and confirmed business.
• Coordinate with the operations team to confirm equipment availability, delivery schedules, and customer requirements.
• Monitor competitor activities, market rental rates, and new business opportunities.
• Achieve assigned monthly sales, revenue, customer acquisition, and equipment utilisation targets.
• Follow up on outstanding quotations and work towards converting inactive prospects into customers.
• Submit regular sales pipeline updates, customer visit reports, and sales performance reports to management.
• Support timely payment follow-ups in coordination with the accounts and credit control teams.

3. Educational Qualifications

• Graduate in Business Administration, Marketing, Sales, or a related field is preferred.
• Candidates with relevant industry experience and a strong sales track record may also be considered.

4. Experience and Eligibility Criteria

• Minimum 3 years of sales experience in the UAE is mandatory.
• Experience in AWP, MEWP, access equipment, equipment rental, construction equipment rental, or machinery rental is preferred.
• Candidates from related industries such as MEP, facility management, construction, interior fit-out, industrial equipment, material handling, or technical equipment sales may also be considered.
• Preferred age range: 22 45 years.
• Experience in B2B sales, corporate customer acquisition, and business development is essential.
• A valid UAE driving licence is preferred.
• Candidates should be willing to travel for customer visits and business development activities across the UAE.

5. Required Skills and Competencies

• Strong communication, negotiation, and customer relationship management skills.
• Proven ability to generate new leads and acquire customers independently.
• Good understanding of the UAE B2B sales environment.
• Ability to identify potential industries, projects, and customers for AWP rentals.
• Strong follow-up, presentation, and commercial negotiation skills.
• Target-oriented approach with a focus on revenue growth and profitability.
• Basic knowledge of Microsoft Excel, email communication, and sales reporting.
• Ability to work independently and coordinate effectively with internal teams.

6. Key Performance Indicators (KPIs)

Performance will be measured against the following:

• Monthly rental revenue generated.
• Number of new customers acquired.
• Number of qualified leads and customer visits.
• Conversion rate of enquiries and quotations into confirmed orders.
• Equipment utilisation generated through new business.
• Growth in daily and weekly rental business.
• Profitability and adherence to approved rental rates.
• Quality of sales pipeline reporting and customer follow-up.
• Timely coordination on customer payments and credit control.