Marketing Executive

About the Company

Iscon Balaji Foods, established in 2012, is one of Indias leading frozen food companies and a global exporter of frozen foods and dehydrated potato flakes. Built on a foundation of innovation and world-class, state-of-the-art manufacturing, the company operates one of Indias largest French fries processing facilities and serves customers across 35+ countries worldwide.

Hungritos: Bite-Size Happiness!

Hungritos is the frozen snacks brand, created to bring fun, indulgent, and convenient snacking experiences to Indian consumers with a wide portfolio spanning fries, potato bites, burger patties, nuggets, cheese-based snacks amongst others. Over the past few years, Hungritos has built strong momentum across General Trade, Modern Trade, and Q-commerce platforms, driven by a sharp understanding of consumer preferences and a focus on high-quality, taste-led products. The brand has successfully expanded its footprint across key markets and continues to win consumers through relevant innovations and strong on-ground execution. Hungritos is on a mission to become a top-of-mind frozen snack brand in India, combining taste, convenience, and happiness in every bite!

About the Role

We are looking for a result-oriented Marketing Executive to drive on-ground demand generation, BTL excellence, and in-store conversion across General Trade (GT), Modern Trade (MT). This role will focus on translating brand strategy into high-impact execution, delivering sales growth through strong collaboration, robust promoter programs, & consumer activations.

Responsibilities

Sales Support

• Drive sales growth in GT through execution of demand-generating initiatives in priority markets
• Lead demand creation in MT through promotions, visibility, and in-store merchandising
• Partner closely with Sales teams to align marketing interventions with monthly targets and channel priorities
• Track effectiveness of initiatives and optimize for higher offtake and throughput

Promoter Program Excellence

• Design and implement standardized training modules including SOPs and training material
• Ensure planning and roll out of monthly promoter plans with collaboration with sales team and agency partners
• Ensure compliance to SOPs of Consumer Sampling and day to day in-store performance
• Drive promoter productivity through weekly and monthly performance tracking using data and analytics
• Identify gaps, flag non-performance, and implement corrective actions
• Develop clutter-breaking assets across promoter uniforms, sampling setups, product display, and serving kits to enhance consumer engagement

BTL Activations & Consumer Promotions

• Develop and execute OTIF innovative, high-impact POSM for both exclusive (own freezers) and shared retail environments
• Establish strong tracking mechanisms to measure effectiveness of consumer promotions and activations

Asset Management

• Maintain, track and manage fixed brand assets such as Freezers, Deep Fryers, Air Fryers
• Ensure 100% utilisation across all asset classes

Operational Excellence & Insights

• Conduct structured market visits across markets to gather actionable insights
• Build feedback loops from market to continuously refine strategies and execution
• Track marketing spends, ensure budget adherence, and drive ROI-focused decision making
• Ensure adherence to monthly and annual marketing spends along with tracking and reconciliations

Qualifications

• MBA from a reputed institute
• 2 – 4 years of experience in FMCG / Consumer marketing roles
• Prior experience in trade marketing, events, or activation roles

Required Skills

• Ability to translate strategy into high-quality execution at scale
• Data-driven approach to performance tracking and optimization
• Strong cross-functional collaboration with internal and external stakeholders
• High ownership, agility, and problem-solving mindset

Preferred Skills

• High-performing, well-trained promoter ecosystem driving consumer conversions
• Best-in-class in-store visibility and disruptive activations
• Sharp control over spends with measurable ROI on marketing initiatives