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Job Description
Dear Candidate,
We are looking for a social media & Growth Manager to expand the reach to millions of Indian language speakers across India. You will lead the content strategy, digital execution, and a dedicated team to deliver insightful, high-impact content that resonates with the Indian people in different languages. Each Indian languages do have their social media manager, you will be leading that team, plan a strategy, and get it executed through the team. Please find below the Job Details:
Job Responsibilities
- Strategy: Define and execute a growth roadmap for top Sadhguru Indian-language channels across YouTube, Instagram, Facebook, WhatsApp, and emerging regional-language-centric platforms.
- Content Ownership: Own the content calendar (Long-form, Shorts/Reels, Stories) specifically tailored for native-language-speaking demographics.
- Packaging: Guide scripting, titling, and thumbnail design to maximize CTR, retention, and shares.
- Campaigns: Plan digital campaigns for events and initiatives; explore collaborations with aligned regional creators/influencers.
- Analytics: Use YouTube Studio and Meta analytics to perform A/B testing and continuously improve performance metrics.
Skills/Competencies Required:
- Minimum 3+ years of experience in social media/digital marketing, specifically targeting different Indian language-speaking audiences.
- Proven track record of scaling YouTube channels or social media handles.
- Deep understanding of Indian cultural nuances, audience preferences, and trends.
- Proficiency in YouTube Studio, Meta tools, and data-driven decision-making.
- Interested candidates please forward your resume.
- Regards,
- Priya Rajan
Skills
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About Company
Isha Foundation, founded by Sadhguru more than 25 years ago, is a volunteer-run, international nonprofit organization dedicated to cultivating human potential. The Foundation is headquartered at Isha Yoga Center, set in the lush rainforest at the base of the Velliangiri Mountains in southern India, and at the Isha Institute of Inner Sciences on the spectacular Cumberland Plateau in middle Tennessee, USA. Inner Engineering, our flagship program, is conducted regularly in major cities around the world. This program includes a powerful process that purifies the system and allows one to explore higher dimensions of life.The Inner Engineering program is now offered online -> http://www.innerengineering.com Isha Foundation also implements several large-scale human service projects to support individual growth, revitalize the human spirit, rebuild communities, and restore the environment. These include: * Action for Rural Rejuvenation, a rural revitalization program offering medical care, community rehabilitation, and human upliftment to more than 2,500 destitute villages in rural southern India. * Project Green Hands, a massive public reforestation effort aiming to plant 114 million trees, restoring 33% green cover in Tamil Nadu, India. * Isha Vidhya, a pioneering English medium, computer-based education initiative to be established in 206 new village schools in rural southern India by 2014.
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