ECommerce Manager - D2C FMCG

It's All About People Consulting OPC Pvt Ltd.
Department Icon Digital Marketing/Marketing
Posted: 6 months ago
4-8 years
Ahmedabad,Gujarat
Digital Marketing/Marketing
work from office
Full Time
Posted: 6 months ago
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Job Description

  • Key Responsibilities:
  • Business & P&L Ownership:
  • 1. Own Annual Business Plan (ABP/AOP) for marketplace channels with accountability for Revenue, Gross Margin, and Contribution.
  • 2. Track daily, weekly, and monthly performance vs targets and course-correct proactively.
  • Marketplace Growth & Performance Marketing:
  • 1. Lead PPC / AMS / platform-led marketing with a focus on portfolio-level ROAS, not just campaign efficiency.
  • 2. Balance growth spends with profitability, brand visibility, and repeat purchases.
  • 3. Partner with agencies/platform teams to optimize bids, keywords, and creatives.
  • Portfolio & Category Strategy:
  • 1. Define channel-wise assortment strategy, hero SKUs, and launch sequencing.
  • 2. Analyze category trends, search behavior, and competition to identify white-space opportunities.
  • 3. Work closely with R&D/NPD teams on data-backed inputs for new product launches and line extensions.
  • Supply Chain & Inventory Excellence:
  • 1. Partner with supply chain and demand planning to maintain high in-stock rates (95-98%+).
  • 2. Drive optimal inventory deployment (FBA/FBF/Regional Warehouses) to enable fast delivery SLAs.
  • 3. Proactively manage aging inventory, stock rotations, and liquidation strategies.
  • Marketplace Operations & Account Management:
  • 1. Own end-to-end marketplace operations: listings, forecasting, promotions, order management, returns, and reconciliation.
  • 2. Act as the primary point of contact for Amazon/Flipkart category and account managers.
  • 3. Resolve account health issues, penalties, claims, and policy escalations.
  • Listing & Content Optimization:
  • 1. Drive listing hygiene through regular audits-titles, keywords, creatives, A+ content, and pricing.
  • 2. Monitor competitive benchmarks and ensure continuous optimization.
  • Analytics, Dashboards & Insights:
  • 1. Build and maintain real-time dashboards tracking CAC, AOV, LTV, conversion, repeat rate, and contribution margins.
  • 2. Move reporting from manual MIS to automated BI-driven insights.
  • 3. Generate actionable insights for leadership and cross-functional teams.
  • Competitive & Market Intelligence:
  • 1. Track competitor pricing, promotions, share-of-voice (SOV), and new launches.
  • 2. Recommend tactical interventions based on market movements.
  • Ideal Candidate Profile:
  • 1. Experience: 4-8 years in eCommerce or marketplace-led growth roles.
  • 2. Industry Preference: FMCG / Beauty / Personal Care / Consumer Brands.
  • 3. Platform Expertise: Strong hands-on experience with Amazon & Flipkart (Seller Central, AMS, promotions, account health).
  • 4. Commercial Acumen: Solid understanding of unit economics-logistics, commissions, returns (RTO), discounts, and margins.
  • 5. Data-Driven: Comfortable working with dashboards, BI tools, and performance metrics.
  • 6. Cross-Functional Strength: Proven ability to work with marketing, supply chain, finance, and product teams.
  • 7. Mindset: Owner mentality with bias toward execution, problem-solving, and continuous optimization.

Skills

ECommerceFMCG MarketingMarketingOptimizationMarketing

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