ECommerce Manager - D2C FMCG

Key Responsibilities:
Business & P&L Ownership:
1. Own Annual Business Plan (ABP/AOP) for marketplace channels with accountability for Revenue, Gross Margin, and Contribution.
2. Track daily, weekly, and monthly performance vs targets and course-correct proactively.
Marketplace Growth & Performance Marketing:
1. Lead PPC / AMS / platform-led marketing with a focus on portfolio-level ROAS, not just campaign efficiency.
2. Balance growth spends with profitability, brand visibility, and repeat purchases.
3. Partner with agencies/platform teams to optimize bids, keywords, and creatives.
Portfolio & Category Strategy:
1. Define channel-wise assortment strategy, hero SKUs, and launch sequencing.
2. Analyze category trends, search behavior, and competition to identify white-space opportunities.
3. Work closely with R&D/NPD teams on data-backed inputs for new product launches and line extensions.

Supply Chain & Inventory Excellence:
1. Partner with supply chain and demand planning to maintain high in-stock rates (95-98%+).
2. Drive optimal inventory deployment (FBA/FBF/Regional Warehouses) to enable fast delivery SLAs.
3. Proactively manage aging inventory, stock rotations, and liquidation strategies.
Marketplace Operations & Account Management:
1. Own end-to-end marketplace operations: listings, forecasting, promotions, order management, returns, and reconciliation.
2. Act as the primary point of contact for Amazon/Flipkart category and account managers.
3. Resolve account health issues, penalties, claims, and policy escalations.
Listing & Content Optimization:
1. Drive listing hygiene through regular audits-titles, keywords, creatives, A+ content, and pricing.
2. Monitor competitive benchmarks and ensure continuous optimization.
Analytics, Dashboards & Insights:
1. Build and maintain real-time dashboards tracking CAC, AOV, LTV, conversion, repeat rate, and contribution margins.
2. Move reporting from manual MIS to automated BI-driven insights.
3. Generate actionable insights for leadership and cross-functional teams.
Competitive & Market Intelligence:
1. Track competitor pricing, promotions, share-of-voice (SOV), and new launches.
2. Recommend tactical interventions based on market movements.
Ideal Candidate Profile:
1. Experience: 4-8 years in eCommerce or marketplace-led growth roles.
2. Industry Preference: FMCG / Beauty / Personal Care / Consumer Brands.
3. Platform Expertise: Strong hands-on experience with Amazon & Flipkart (Seller Central, AMS, promotions, account health).
4. Commercial Acumen: Solid understanding of unit economics-logistics, commissions, returns (RTO), discounts, and margins.
5. Data-Driven: Comfortable working with dashboards, BI tools, and performance metrics.
6. Cross-Functional Strength: Proven ability to work with marketing, supply chain, finance, and product teams.
7. Mindset: Owner mentality with bias toward execution, problem-solving, and continuous optimization.