Research Analyst - Market Mix Modeling - MR Firm

KEY RESPONSIBILITIES

• Understand written or oral brief from client (business problem)
• Ensure Data Veracity as per problem brief; detect and flag anomalies or errors to Project Manager
• Hypothesis building
• Statistical model development and ensuring statistical hygiene of models
• Follow process to ensure accuracy and deliver projects as per timelines
• Write model findings with simple insights which make marketing sense
• Try different things to get to the best solution
• Train younger team members on the process
• Use visualization in Excel / Power BI to prepare analytics results for clients
• Use basic programming to automate simple repetitive tasks in Excel Macros / VBA / R / Python

ESSENTIAL SKILLS

• Strong mathematical aptitude
• Ability to think logically and solve issues - trouble-shoot problems in code or try a different approach if something is not working in the defined process
• Excellent communication skills in English (written and oral) are essential
• Ability to document analysis (data and model findings) and simple processes
• Good attitude and willingness to learn new things and experiment to get to the best solution
• Should be a strong team player - work closely with team-mates and Project Manager
• Willingness to stretch to deliver to tight schedules
• Demonstrate independence in planning own work and executing it on time and with good quality