Senior Account Manager - Influencer Marketing Manager - AdTech Digital Media Agency

You will be responsible for developing and executing campaign strategies, onboarding influencers, managing client relationships, and delivering data-driven results. Your ability to build strong connections with both influencers and clients will be key to ensuring the success of each campaign.

• MBA is mandatory for this role.
• Key Responsibilities:
• Influencer Management:

• Identify and recruit influencers aligned with brand goals.
• Negotiate deliverables and pricing.
• Maintain a strong and diverse influencer network.

Campaign Strategy & Execution:

• Develop creative campaign strategies tailored to client objectives.
• Manage content creation, approvals, and timely execution.
• Ensure brand alignment and campaign quality throughout.
• Client & Influencer Relationship Management:
• Act as the primary point of contact for clients and influencers.
• Foster smooth, professional communication and long-term partnerships.
• Address queries, feedback, and concerns promptly.

Brand Partnerships:

• Match brands with suitable influencers to maximize campaign impact.
• Collaborate with sales and marketing teams to identify upcoming opportunities.
• Performance Tracking & Reporting:
• Track key metrics (engagement, reach, conversions, etc.).
• Analyze campaign data and deliver actionable insights.

Market Research & Trends:

• Stay updated on platform changes, industry trends, and competitor campaigns.
• Apply market insights to refine strategies and identify new opportunities.

Skills & Qualifications:

• MBA is mandatory
• Experience in influencer marketing, brand partnerships, or talent management.
• Deep understanding of influencer platforms (Instagram, YouTube, etc.) and digital ecosystems.
• Strong communication, negotiation, and relationship-building skills.
• Ability to manage multiple campaigns simultaneously.
• Proficiency in campaign management and analytics tools.
• A creative, strategic, and detail-oriented mindset.