Marketing Executive

The incumbent will be responsible to support in the implementation and execution of digital marketing campaigns. The ideal candidate will leverage a data-driven approach to support and deploy such campaigns across all digital channels, which impact customer acquisition and growth.

Primary responsibilities include but are not limited to:

• Support the team in planning and executing the marketing campaigns on Google, Meta & other such platforms. This is to achieve collective goals of Sales & Lead Generation.
• Share trends and observations from the analysis of key performance metrics of the campaigns to measure effectiveness and ensure optimal ROAS.
• Support in designing strategies that would help to achieve the unique needs of the hotels.
• Collaborate with internal teams, hotels and external agencies to align campaign strategies to ensure deliverables on projects are met.
• Support in preparing and presenting campaign performance reports, and offering insights and recommendations for future strategies.
• Stay up-to-date with the latest trends and best practices in performance marketing and marketplace advertising.

Required Skills:

• Knowledge of Google Analytics, Facebook Ads Manager, Google Ads, and other related digital marketing tools.
• Understanding of Adobe Analytics & GA.
• Demonstrated knowledge of programmatic ads.
• Demonstrated knowledge of Excel.
• Demonstrated expertise in data analysis and data-driven marketing techniques.
• Project and time management skills with the ability to multitask and prioritize competing demands efficiently.
• Strong communication skills and attention to detail.

Preferred skills/Background:

• Exposure to digital media buying, media planning, and media optimization.
• Exposure to Conversion Rate Optimization (CRO) and Landing Page Optimization (LPO).

Qualifications:

• Minimum of 2 to 4 years of experience in digital marketing, planning, and implementing performance marketing campaigns across various channels such as PPC, Paid Social, Display.
• A Masters or Bachelors degree in marketing or communications from an accredited university is desirable.