Social Media Marketing Associate

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 3 months ago
0-6 years
Bengaluru(Banaswadi)
work from office

Posted: 3 months ago
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Applicants: 98+
Job Description
About Company
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Job Description


JOB DESCRIPTION

Brand: Foodies Only

Location: In Office (Bangalore)

Experience: up to 3 years

About Foodies Only - https://foodiesonly.in/

Foodies Only is a food content and community platform by ITC where food curiosity meets

culture. We create, curate, and amplify food stories, trends, recipes, and conversations that

food lovers actually care about.


What Youll Own

Content & social media

-Manage daily content publishing on website, social content planning, creator tracker, explore trends, social chatter, and brand plug

- Manage Foodies Only Reddit channel by consistently engaging and posting via the community handle

- QC the website experience and ensure intended consumer journeys are working as expected

- QC the content across the website and work with the agency to ensure standardization and
consistency across all content pages

- Recommend a content and social media strategy for Instagram and Youtube to complete the

internship

- Generate and edit content using AI tools and agents - Create a list of 150 micro-nano homechefs who will actively contribute content to the platform


Campaigns & Contests

- Ideate on IP creation for Foodies Only with integration ITC brands

- Ideate on campaigns that drive high-value to consumers, ITC brands and enrich FPD

- Drive KPIs of 5% increase in website return visits, 10% increase in avg. time on page, 30%

increase in campaign participation, drive creator engagements, 30% increase in UGC, and

5% increase in social media engagement rate, content shares, video views, likes and comments.

Looking to get Placed? Try our Placement Guarantee Plan

- Drive remarketing efforts like Email and Whatsapp

- Prepare website, social and campaign performance reports with insights


Reporting & Hygiene

- Research on food trends, what’s new on SEO, GRO, AI, Social, Influencers and share a

weekly update

- Maintain weekly and monthly trackers, dashboards, and documentation

- Identify learnings, insights, areas of improvement What We’re Looking For

- Excellent understanding of content marketing, influencers, creators, and social trends

- Prior experience of managing campaigns on Instagram, YouTube, Reddit

- Proficient in Excel, PowerPoint, and presentation skills

- Organised, proactive and comfortable managing multiple stakeholders

- Hands-on with social analytics and reporting


Skills

Content CreationBrand CampaignsMarketing CampaignsDigital MarketingSocial MediaReddit ChannelBrandingAdvertisingCampaign PerformanceMediaMarketingSocial Media EngagementSeoSocial Media Marketing

If an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.

About Company

ITC is a conglomerate with a significant presence across various sectors including FMCG, hotels, software, packaging, and agribusiness, setting benchmarks in sustainability and innovation. ITC Careers are synonymous with a commitment to excellence and offering a world of opportunities for individuals looking to make a meaningful impact in a diverse range of industries. Working with ITC means joining a team dedicated to creating enduring value for the nation and its stakeholders, through leadership in practices that nurture a green, inclusive, and sustainable future. ITC Careers focus on empowering employees through professional growth, leadership development, and a culture that celebrates diversity and innovation. Join ITC to be part of shaping a future that embraces sustainable and responsible business practices.

Read More

Important dates & deadlines?

Application Deadline

24 Apr 26, 05:30 PM IST

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