Social Media Manager

Company Description iTechregistered – Apple Premium Partner is Eastern Indias largest Apple Authorized Reseller, featuring the full range of Apple products in a customer-focused environment. With its head office in Kolkata and 34 store locations across Eastern India, iTech provides expert guidance tailored to each customers needs. The team offers affordability options, hands-on demonstrations, detailed product and software advice, and strong after-sales support. Customers can also access customized training sessions in music, photography, video, and publishing, supported by professionally trained staff with deep Apple expertise.

Role Description This is a full-time, on-site Social Media Manager role based in Muzaffarpur. The Social Media Manager will plan, create, and publish engaging content across social media platforms to promote iTechs Apple solutions, store activities, and brand initiatives. Responsibilities include managing social media calendars, optimizing posts for reach and engagement, responding to comments and messages, and monitoring trends relevant to Apple products and local customers. The role involves collaborating with store and marketing teams to support campaigns, events, and promotions, as well as tracking performance metrics and preparing basic reports. The Social Media Manager is expected to maintain a consistent brand voice, uphold Apple and iTech guidelines, and contribute creative ideas for improving online presence and customer engagement.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to plan, execute, and refine campaigns across major platforms.
• Candidates should possess solid Content Strategy and Writing skills to design effective content plans and craft clear, engaging copy.
• Candidates should possess excellent Communication skills to interact with customers online, coordinate with internal teams, and represent the brand professionally.
• Candidates should possess familiarity with Apple products and services, with the ability to translate technical features into user-friendly benefits.
• Relevant experience in social media management, digital marketing, or retail marketing, preferably in consumer electronics or technology sectors.
• Ability to analyze basic social media metrics, use social media management tools, and adapt content based on performance insights.
• Strong organizational skills, attention to detail, and the ability to work on-site in Muzaffarpur with a collaborative, customer-focused mindset.
• Bachelors degree in Marketing, Communications, Media, or a related field is preferred but not mandatory for candidates with equivalent experience.