Brand Marketing Manager

Roles and Responsibilities :

• Develop and execute brand marketing strategies to drive customer acquisition, retention, and growth for the company's e-commerce platform.
• Collaborate with cross-functional teams to create engaging digital campaigns across social media, influencer marketing, and performance marketing channels.
• Analyze market trends and competitor activity to inform data-driven decision making in brand strategy development.
• Manage budgets for various marketing initiatives and track key performance indicators (KPIs) to optimize results.

Job Requirements :

• 3-7 years of experience in Brand Marketing Manager role or similar position in E-Commerce industry.
• Proven track record of developing successful growth marketing strategies that drive revenue growth.
• Strong understanding of Digital Marketing principles including SEO, Social Media Marketing, Influencer Marketing, Performance Marketing etc. .
• Experience working with Shopify platform or similar e-commerce platforms.