Manager - Channel Development - Modern Trade - FMCG

Be the lead for all channel development initiatives for the Modern Trade Channel thereby ensuring achievement of Channel Objectives.

Sales Processes and Strategy:

• 1. Measure Channel performance and recommend remedial actions - share gain strategy along with Brand teams, KAMs & Sales Teams
• 2. Manage stakeholders - brand team, sales team, KAM team, supply chain team, demand planning team and finance team to drive overall business strategies
• 3. Develop and drive Open Format Outlet strategy
• 4. Manage various planned activities and ensure compliance to marketing budget and schedule
• 5. Evaluate performance of point of sale activities to recommend improvements
• 6. Drive Technology initiatives for the channel
• 7. Streamline current processes and ensure error free transactions

Demand Planning & Facilitating Promo Planning:

• 1. Robust Forecasting process based on inputs and constraints
• 2. Engage with Supply Chain to ensure stock availability adherence to plan

Merchandising:

• 1. Steer the discussion for in-store execution strategies with brand teams and plan annual activity calendar
• 2. Partner with In-Store Merchandising team to drive in-store strategy and activities planned

Education Qualification:

Graduate + MBA (full time) is mandatory for this role.

Knowledge & Experience:

• 1. 6 - 8+ years of experience in Sales, Network Management & Expansion
• 2. Modern Trade Experience / Exposure
• 3. Trade Marketing Experience / Exposure
• 4. Experience - FMCG / Telecom / Paints

Skills & Attitude:

• 1. Ability to influence and implement channel strategies to achieve organization's long term objectives.
• a. Ability to work under pressure and motivate
• b. Highly Motivated, with positive attitude
• 2. Specific Competencies/Skills Required:
• a. Good communication Skills & Analytical Ability
• b. Stakeholder Management
• c. Understanding of sales systems and processes
• d. Strong understanding of IT sales systems.