Itvedant Education - Marketing Analyst

Description:

- Analyze performance marketing data across Google Ads, Meta Ads, and other paid channels.

- Track and evaluate CPL, CAC, CTR, conversion rates, and ROI across products and locations.

- Monitor marketing team performance against defined KPIs and targets.

- Prepare daily, weekly, and monthly performance reports with actionable insights.

- Identify leakages such as zero-conversion spends, high CPL zones, and low-performing campaigns.

- Work closely with performance, brand, and admissions teams to optimize spends and improve efficiency.

- Support budget planning and spend allocation based on historical performance data.

- Present insights in a clear, decision-ready format for leadership reviews.

Skills Required:

- Strong understanding of performance marketing metrics, funnels, and attribution models.

- Hands-on experience with Google Ads, Meta Ads, and paid campaign analytics.

- Mandatory: Proficiency in Google Looker Studio for reporting and dashboard creation.

- Excellent analytical and problem-solving skills with high attention to detail.

- Ability to translate complex data into clear insights and actionable business recommendations.

- Proficiency in Excel and Google Sheets; dashboarding and data visualization experience is a plus.

- Strong communication and stakeholder management skills.

- Ability to work effectively in a fast-paced, performance-driven environment.