Itvedant Education - Specialist - Performance Marketing

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- Perform daily account management on Google Ads or other search platforms.

• Understand client goals, create and execute strategies to exceed defined goals.

• Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels.

• Manage a team of around 3 people.

• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.

• Communication to team and management on project development, timelines, and results.

• Work with leadership to explain and modify strategic plans.

• Understand and stay current on industry trends, competitive landscape, and internal product development efforts.

• Be accountable for the Monthly/ Quarterly Business Review meetings and showcase business growth.

• Be responsible for Team Growth and planning personal development programs for subordinates.

• Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate about Search and internet marketing.

• Have an outstanding ability to think creatively, and identify and resolve problems.

• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent.

• Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.

• Have high levels of integrity, autonomy, and self-motivation.

• Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end.

Job Qualifications and Skill Sets :

- Proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).

• In-depth knowledge of Google Ads Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics.

• Analytical approach + Data-Driven Thought Process + Optimization mindset.

• The ability to think creatively, own things and work independently in a fast-paced environment.

• A start-up mentality with a bias to action and the ability to flex in a fast-paced environment.