Social Media Executive

Job Summary:

We are looking for a creative and enthusiastic Social Media Executive to manage and grow the company's social media presence across various digital platforms. The ideal candidate should have a good understanding of social media trends, content creation, audience engagement, and brand communication.

Key Responsibilities:

• Manage and maintain social media accounts across Instagram, Facebook, LinkedIn, YouTube and other platforms.
• Plan, create and publish engaging content, including posts, reels, stories and videos.
• Develop and execute monthly social media content calendars.
• Stay updated with the latest social media trends, hashtags, viral content and industry developments.
• Coordinate with graphic designers, video editors and internal teams for content creation.
• Monitor social media engagement, reach, impressions and follower growth.
• Respond to comments, messages and audience queries to improve engagement.
• Assist in executing social media campaigns and promotional activities.
• Analyse social media performance and prepare regular reports.
• Ensure consistent brand communication across all social media platforms.

Candidate Requirements:

• Bachelor's degree in Marketing, Mass Communication, Journalism or a relevant field.
• 13 years of experience in social media management or digital marketing.
• Good knowledge of Instagram, Facebook, LinkedIn and YouTube.
• Basic understanding of Canva and social media management tools.
• Excellent communication and creative thinking skills.
• Ability to identify trends and create engaging content.
• Freshers with relevant skills, creativity and a strong interest in social media may also apply.