Head - Sales & Marketing - Wellness/Hospitality

Exp : 10-15 yrs

Role Overview:

The Head of Sales & Marketing will design and execute commercial strategies to drive occupancy, direct revenue, brand awareness, and strategic partnerships. This role bridges brand marketing with direct sales execution across luxury FIT, wellness retreats, B2B corporate offsites, and travel trade channels.
Key Responsibilities:
1. Revenue & Sales Strategy:
- Drive top-line revenue through high-yielding channels: FITs, long-stay wellness programs, corporate leadership retreats, and luxury travel advisors (domestic & international).
- Develop and maintain direct relationships with wellness curators, luxury travel agents, concierge services, and corporate HR/leadership teams.
- Oversee the reservations team to optimize lead conversion, average daily rate (ADR), and length of stay.
2. Brand & Digital Marketing:
- Lead digital marketing initiatives, including performance marketing (PPC, Meta Ads), SEO, content strategy, and email automation aimed at affluent demographics.
- Oversee social media strategy, influencer collaborations, and PR activations that align with calm, premium, and mindful brand aesthetic.
3. Strategic Partnerships & Experiential Programs:
- Forge co-branding partnerships with premium lifestyle, luxury, and wellness brands.
- Curate, market, and sell specialized group retreats led by renowned mindfulness masters, therapists, and wellness experts.
4. Team & Operations Leadership:
- Set quarterly sales and marketing KPIs, manage performance metrics, and track ROI across all campaigns.
- Work closely with property operations to ensure guest expectations match the marketed experience.
Qualifications & Requirements:
- Experience: 8 - 12+ years in sales and marketing within luxury hospitality, premium boutique resorts, or high-end wellness retreats.
- Network: Strong established relationships with luxury travel trade channels, corporate planners, and premium wellness communities.
- Digital Savvy: Deep understanding of performance marketing, direct booking engines, CRM workflows, and revenue management.
- Soft Skills: Exceptional communication, storytelling ability, and alignment with the values of wellness, mindfulness, and conscious luxury.
- Education: Bachelor's or Master's degree in Hospitality Management, Marketing, or Business Administration