Brand Marketing & Communication Executive

Job Title: Brand Marketing & Communication Executive

Location: Hybrid | Kolkata, West Bengal

Experience: 3-5 Years

Industry: Influencer Marketing / Advertising Agency / Media / Brand Partnerships

Role Overview

We are looking for a highly experienced, street-smart, and revenue-driven Brand Acquisition & Influencer Marketing Sales Manager who can independently bring brands, pitch high-impact influencer campaigns, and close deals.

This is not a coordination role. This is a hardcore brand acquisition and deal-closing role.

The person must have:

• Strong brand relationships
• Active commercial leads
• Deep understanding of influencer marketing
• Confidence to meet brand decision-makers face-to-face
• Proven ability to lock deals across budgets and campaign sizes

Primary Objective:

Bring brands. Pitch powerfully. Lock deals. Drive revenue.

Key Responsibilities:

Brand Acquisition & Deal Closure

• Identify, approach, and engage commercial brands across West Bengal & India
• Leverage existing brand contacts and relationships to generate business
• Independently meet CMOs, Founders, Brand Heads, and Marketing Managers
• Pitch influencer marketing solutions confidently
• Negotiate budgets and close deals
• Own the complete sales cycle from outreach to signed contract

Influencer Marketing Pitch Expertise

• Extremely experienced in creating high-converting pitch decks for influencer marketing
• Build customized decks based on brand objectives and industry
• Present influencer strategy, campaign concept, media plan, and ROI positioning
• Pitch small influencer campaigns, bulk influencer rollouts, regional campaigns, and large-scale campaigns including TVCs and integrated brand shoots
• Clearly position pricing, deliverables, and value proposition

Campaign Scope Flexibility

Must be capable of selling:

• Micro & nano influencer campaigns
• Bulk influencer activations
• Celebrity influencer campaigns
• Integrated influencer + digital campaigns
• TVCs & branded video productions
• Long-term brand collaborations

Relationship & Lead Ownership

• Maintain a strong pipeline of active brand leads
• Bring existing brand connections to the table
• Build long-term partnerships, not one-time projects
• Continuously generate new leads through networking, LinkedIn, and referrals

Market Intelligence

• Understand West Bengal commercial ecosystem
• Identify growing industries & regional brand opportunities
• Track competitor movement in influencer & digital marketing

Required Skills & Experience:

35 years in:

• Influencer Marketing Sales
• Agency-side Brand Partnerships
• Media Sales / Advertising Sales
• Business Development (B2B)

Proven track record in:

• Outbound brand outreach
• Closing revenue-driven deals
• Selling influencer marketing campaigns
• Building and presenting strategic pitch decks

Strong expertise in:

• Campaign budgeting
• Negotiation & deal structuring
• Commercial discussions
• Revenue target achievement

Ideal Candidate Profile:

• Extremely confident communicator
• Sharp, polished, and professional personality
• Strong presentation & pitch delivery skills
• Target-oriented and revenue-focused
• Has strong existing brand network
• Comfortable meeting brands offline and closing deals independently
• Understands both creative strategy and commercial numbers

Performance Expectation:

• Consistent monthly brand acquisition
• Strong deal closures across campaign types
• High-quality brand pipeline generation
• Direct revenue contribution