Jindal Steel - Brand Manager

Skills and Attitude

Behavioural Skills: - The ideal Candidate needs to demonstrate passion on sleeves and have the ability work under pressure and meet deadlines. Go getter attitude is must.

Analytical skills: - Ability to interpret sales data, market trends, and online performance metrics to make data-driven decisions.

Communication and collaboration: - Strong communication skills are essential for presenting ideas and working effectively with internal teams (sales, development) and external partners (agencies).

Project management: - Excellent organizational skills are needed to manage multiple projects and meet tight deadlines, which are common in construction timelines.

Creative mindset: - Ability to brainstorm and execute innovative marketing ideas that appeal to home buyers and showcase the quality of construction.

Machine & Tools used (Any special technical Skill)

Digital literacy: - Strong understanding of digital marketing, including social media platforms, website content management, and basic analytics tools.

Production literacy: - Strong working knowledge of pre and post production of marketing press/print collaterals and AV production knowhow.

Presentation & MIS: - The candidate should have working knowledge of graphics software viz Coral Draw/ Photo shop and adobe illustrator. Ability to work on Canva will be an added advantage. Strong hold on presentation making skills and MS Office.

Roles & Responsibilities / Duties :

Support brand strategy: Assist in creating and executing marketing strategies and campaigns that build brand awareness and drive sales for new residential or commercial projects.

Performed: (6 Most relevant)

B. Conduct market and trend research: - Analyze local housing market trends, competitor activity, and homebuyer preferences. Use these insights to inform marketing strategies and campaign adjustments.

C. Coordinate launches and promotions: - Help plan and execute marketing activities for new community releases or product innovations. This includes coordinating promotional materials and events.

D. Collaborate with cross-functional teams: - Work closely with the sales team to ensure marketing materials are aligned with sales objectives. Act as a liaison with project development, design, and site management to gather updates and ensure consistency in messaging.

E. Manage external partners: - Work with external agencies, such as photographers, videographers, and digital marketing firms, to develop marketing collateral and campaigns.