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Job Description
The Role
We want someone who can build, scale, and lead acquisition on both sides of our marketplace:
- B2C - bringing job seekers into the ecosystem
- B2B - generating qualified inbound leads from companies hiring
Youll lead our growth team from day 1, redesign funnels, break things, fix things, run experiments, track everything, and basically treat growth like a sport.
If dashboards excite you more than brunch, read on.
What Youll Do
- Own end-to-end acquisition for both job seekers and hiring companies
- Build and scale omni-channel growth strategies across paid, organic, partnerships, product-led loops, and automation
- Lead a multi-functional growth team (performance marketing, content, SEO, automation) from day 1
- Build and optimize funnels for:
- Job seeker activation
- B2B inbound (MQL ? SQL ? Demo ? Revenue)
- Run experiments weekly: landing pages, ads, onboarding flows, messaging, pricing everything is testable
- Implement automation across acquisition, nurturing, and conversion funnels
- Drive deep tracking & analytics (you must love data more than comfortable amounts)
- Collaborate closely with Product, Sales, and Leadership to turn insights ? experiments ? wins
- Build scalable playbooks for international growth
- Reduce CAC like its your personal vendetta
- Increase revenue, conversion rates, and growth flywheels that compound over time
- Bring energy, speed, ownership, creativity, and a lets build big attitude every day
Your KPIs
- CAC (Candidates)
- CAC (Clients)
- Inbound lead volume & quality
- MQL ? SQL ? Demo conversion
- Revenue growth
- Organic traffic growth
If these scare you, this isnt your role.
If these excite you, youre our person.
Who You Are
- 510 years in growth, performance marketing, user acquisition, or marketplace growth
- Have built and scaled acquisition funnels in high-growth digital platforms
- Proven experience reducing CAC, increasing revenue, and experimenting relentlessly
- Strong understanding of B2B funnels and conversion optimization
- Have led or trained teams in fast-paced, KPI-driven environments
- Expert at multi-channel growth: paid, SEO, content, automation, email, social, community, partnerships
- Obsessed with numbers, experiments, hypotheses, insights, dashboards
- Action-oriented, fast-moving, and comfortable making decisions with imperfect data
- Thinks like an owner. Moves like a founder.
- Bonus: experience in marketplaces or HR-tech
Tools Youll Likely Use (examples)
- You dont need to know all, but you should know many.
- Zoho, HubSpot, GA4, Looker, Mixpanel
- Meta Ads, LinkedIn Ads, Google AdsZapier, Make, Clearbit, Apollo, Lemlist, SEO tools (Ahrefs, SEMrush), Webflow, Hotjar
- Marketing automation tools & analytics stacks
Skills
HubspotLinkedin AdsOptimizationMarketingSeoIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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