Assistant Manager - BTL

We are looking for a dynamic AM-BTL who will be responsible for planning, executing, and managing Below-The-Line (BTL) marketing activities to strengthen brand visibility, increase consumer engagement, and drive conversions. The role includes end-to-end management of BTL camps, outdoor branding initiatives, and new marketing experiments.

Partnerships & Institutional Tie-ups

• Identify and build partnerships with PSUs, corporates, educational institutions and other large organisations.
  • Develop on-ground health awareness programs, camps, and engagement activities through these institutions.
  • Expand partnership reach by collaborating with housing societies and RWAs for community-driven health initiatives.
  • Drive clinic awareness, walk-ins, and lead generation by leveraging institutional and residential networks.
  • Create and execute a structured partnership calendar aligned with clinic growth objectives.