Media & Marketing Manager / Head Real Estate & Retail

Job Title: Media & Marketing Manager / Head

Location: Delhi, Noida, Ghaziabad

Qualification: Bachelors degree in Marketing, Business Administration, Communications, or a related field. MBA preferred.

Experience:

• 5-10 years of experience in marketing leadership roles.
• Experience in Real Estate, Retail, Mall Marketing, or Commercial Property Marketing.
• Demonstrated success in performance marketing, lead generation, and brand management.

Role Overview:

We are seeking a highly driven Media & Marketing Head to lead the complete marketing function across our commercial real estate and retail assets. This role will be responsible for developing and executing performance-driven marketing strategies that generate qualified leads, increase project visibility, and drive measurable footfall to our retail destinations.

The ideal candidate combines strategic thinking with hands-on execution, possesses strong leadership capabilities, and has a proven track record of delivering marketing ROI through digital campaigns, brand-building initiatives, and on-ground activations.

This is a business-critical leadership role with direct ownership of marketing budgets, media investments, team performance, lead generation outcomes, and retail footfall growth.

Key Responsibilities:

1. Performance Marketing & Lead Generation:

• Lead end-to-end digital marketing initiatives across Meta, Google, YouTube, property portals, and other relevant channels.
• Develop and execute lead-generation campaigns for commercial and retail real estate projects.
• Optimize campaign performance to improve Cost per Lead (CPL), Cost per Site Visit (CPSV), and overall conversion rates.
• Design and manage landing pages, lead funnels, audience targeting, and A/B testing strategies.
• Collaborate closely with the sales team to track lead quality, site visits, bookings, and revenue attribution.
• Monitor marketing performance through dashboards, analytics, and regular reporting.

2. Brand Management & Social Media:

• Develop and implement a comprehensive social media and content strategy across Instagram, LinkedIn, YouTube, Facebook, and emerging platforms.
• Drive brand awareness through project showcases, market insights, customer stories, video content, and thought leadership initiatives.
• Ensure consistency in brand identity, messaging, and communication across all online and offline touchpoints.
• Manage content calendars, creative production, influencer collaborations, and community engagement initiatives.
• Strengthen relationships with investors, channel partners, brokers, and prospective buyers through targeted communication.

3. Mall Marketing & Footfall Growth:

• Own and drive monthly and quarterly footfall targets for retail assets, including KW Blue Pearl.
• Plan and execute promotional campaigns, seasonal events, brand activations, exhibitions, and community engagement programs.
• Build partnerships with retailers, brands, educational institutions, RWAs, and local communities to increase visitor traffic.
• Integrate digital marketing efforts with offline experiences to maximize campaign effectiveness.
• Measure and report campaign ROI, event performance, footfall trends, and customer engagement metrics.

4. Team Leadership & Stakeholder Management:

• Lead, mentor, and develop the in-house marketing team.
• Establish clear KPIs, performance benchmarks, and accountability mechanisms.
• Manage external agencies, media partners, creative vendors, and event partners.
• Conduct regular performance reviews and drive a culture of continuous improvement.
• Work closely with senior leadership to align marketing initiatives with business objectives and revenue goals.

Required Qualifications & Experience:

• Bachelors degree in Marketing, Business Administration, Communications, or a related field. MBA preferred.
• 5-10 years of experience in marketing leadership roles.
• Demonstrated success in performance marketing, lead generation, and brand management.
• Strong understanding of digital advertising platforms, analytics tools, CRM systems, and marketing automation.
• Experience managing teams, agencies, and cross-functional stakeholders.
• Excellent analytical, communication, and decision-making skills.

Core Competencies:

Performance & ROI Focus:

• Strong understanding of marketing economics and revenue attribution.
• Ability to make data-driven decisions and optimize campaign performance continuously.

Full-Funnel Marketing Expertise:

• Experience managing the complete customer journey from awareness to conversion.
• Ability to connect marketing efforts directly to business outcomes.

Leadership & Team Building:

• Proven ability to build high-performing teams.
• Strong coaching, mentoring, and performance management skills.

Execution Excellence:

• Comfortable balancing strategic planning with hands-on implementation.
• Ability to thrive in fast-paced, high-growth environments.

On-Ground Marketing Orientation:

• Willingness to actively participate in events, activations, and retail engagement initiatives.
• Strong understanding of how offline experiences drive business growth.

Preferred Experience:

• Experience in Real Estate, Retail, Mall Marketing, or Commercial Property Marketing.
• Familiarity with NCR market dynamics and customer behavior.
• Working knowledge of CRM-based lead management systems.
• Existing network of media agencies, influencers, event partners, and marketing vendors in Delhi-NCR.
• Proficiency in both English and Hindi communication.