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Job Description
We are hiring a Performance Marketing Executive on behalf of our client. This role involves planning, running, and optimizing paid campaigns across digital channels to drive leads, sales, and measurable ROI. It's a great opportunity for someone data-driven and creative who enjoys testing new strategies and scaling what works.
Role & responsibilities
- Plan, launch, and manage paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads
- Optimize campaigns for key metrics such as CPA, CPL, ROAS, CTR, and conversion rate
- Manage ad budgets, bidding strategies, and daily spend tracking
- Conduct A/B testing on ad creatives, copy, audiences, and landing pages
- Perform audience research, segmentation, and retargeting
- Set up and track conversions using Google Analytics, Google Tag Manager, and Meta Pixel
- Collaborate with design and content teams to create high-performing ad creatives
- Analyze campaign data and prepare performance reports with actionable insights
- Work with the sales and product teams to improve lead quality and funnel performance
- Stay updated on ad platform updates, algorithm changes, and industry trends
Preferred candidate profile
- Bachelor's degree in Marketing, Business, Communications, or related field
- 0 to 2 years of experience in performance marketing, paid media, or digital marketing (internships count)
- Hands-on experience with Google Ads and Meta Ads Manager
- Good understanding of PPC, conversion tracking, and funnel optimization
- Working knowledge of Google Analytics (GA4) and Google Tag Manager
- Strong analytical skills with proficiency in MS Excel / Google Sheets
- Understanding of key metrics: CAC, ROAS, LTV, CPL, CTR
- Good communication and reporting skills
- Creative thinking with attention to detail
- Ability to manage multiple campaigns and meet targets
Skills
Google Tag ManagerBudgetingPaid MediaMicrosoftPerformance MarketingCPLYoutubeLinkedinDigital MarketingConversion TrackingGoogle AdsGoogle Tag ManagerLinkedin AdsMediaOptimizationPaid MediaMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Jobaaj is India’s premier job portal, offering a comprehensive suite of services that include recruitment, training, placements, and career management solutions. With a dedicated focus on the Accounting, Finance, Data, and Consulting sectors, Jobaaj bridges the gap between skilled professionals and dynamic opportunities. Through an innovative approach and a commitment to excellence, Jobaaj ensures that job seekers and employers alike find the perfect match to drive mutual success.
Guided by a vision to create a close-knit professional community, Jobaaj aspires to help one crore individuals secure their dream jobs by 2030. By combining industry expertise with in-house tools like AI-powered portals, Resume Builder, and LinkedIn Optimizer, the platform provides candidates with the resources needed to stand out in an increasingly competitive job market. Jobaaj also offers mentorship programs and skill-enhancement training, equipping individuals with the knowledge and experience required to excel in their chosen fields.
Under the leadership of an experienced team, Jobaaj operates as a holistic ecosystem that goes beyond traditional job portals. From guiding students in identifying their ideal career domains to offering hands-on internships and facilitating placements, Jobaaj delivers a seamless journey for professionals at every stage. This unique approach, supported by years of firsthand industry experience, ensures personalized solutions that cater to the specific needs of clients and candidates.
Ranked as one of India’s top job portals, particularly in the Finance and Accounting sectors, Jobaaj stands out as a trusted platform for both job seekers and recruiters. With a mission to revolutionize the recruitment landscape, Jobaaj continues to expand its connected ecosystem, creating value for its community and shaping the future of employment in India.
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