Email Marketing And Marketing Automation Coordinator

What role will you play in the team

As an Email Marketing and Marketing Automation Coordinator, you will serve as the heartbeat of our customer retention and lifecycle marketing initiatives. You will design, execute, and refine sophisticated automated drip campaigns, lead nurturing sequences, and broadcast newsletters that engage our target audience, reduce customer churn, and drive measurable lifetime value across diverse consumer segments.

What you will do

You will build segmented email lists, construct visually appealing responsive email templates, configure complex automation workflows in HubSpot and Mailchimp, and conduct rigorous A/B testing on subject lines and call-to-actions. You will closely monitor deliverability rates, open rates, click-through rates, and conversion metrics to ensure continuous campaign optimization and brand alignment.

Key responsibility

• Design, build, and execute end-to-end email marketing campaigns and automated workflows using HubSpot and Mailchimp.
• Segment customer databases based on behavioral data, demographic profiles, and purchase history for personalized messaging.
• Perform routine A/B testing on email subject lines, send times, imagery, and content layouts to maximize engagement rates.
• Monitor email deliverability, sender reputation, bounce rates, and spam complaints to ensure optimal inbox placement.
• Collaborate with graphic designers and copywriters to produce compelling visual assets and persuasive email copy.
• 
  Manage marketing automation rules, trigger events, and lead scoring models to streamline the sales funnel.
• Integrate email marketing platforms with CRM software such as Zoho and Salesforce to maintain clean contact records.
• Generate comprehensive monthly campaign performance reports highlighting ROI, revenue attribution, and subscriber growth.

Required Qualification and Skills

• Bachelor's degree in Business Administration, Marketing, Mass Media, or a related academic discipline.
• Minimum of 1 to 2 years of dedicated professional experience managing enterprise email marketing and CRM platforms.
• Hands-on operational expertise using Mailchimp, HubSpot, SendGrid, and marketing automation tools like ActiveCampaign.
• Solid understanding of HTML and CSS for creating and troubleshooting responsive email templates.
• Familiarity with data privacy regulations including GDPR, CAN-SPAM act, and industry email compliance standards.
Exceptional attention to detail with strong copywriting, editing, and proofreading capabilities.
Proven ability to manage multiple concurrent campaigns under tight deadlines in a fast-paced environment.

Industry-standard competitive compensation with structured annual increments and performance bonuses.
Group medical insurance policy covering hospitalization and outpatient treatments for employees.
Hybrid work flexibility allowing a balanced blend of productive office days and focused remote work.
Paid maternity and paternity leave policies along with wellness support programs.
Regular training sessions, skill-upgradation courses, and sponsored industry conference passes.
Vibrant office culture featuring team building events, gaming zones, and complimentary refreshments.

A Day in the Life

Your morning starts by checking email campaign delivery metrics and analyzing yesterday's open and conversion rates in HubSpot. You then collaborate with the content team to draft copy for an upcoming promotional newsletter segment. In the afternoon, you configure multi-step automated onboarding workflows for new subscribers and run A/B tests on subject lines. You wrap up your day by reviewing CRM contact hygiene with the sales operations team.