Paid Media Acquisition Strategist

What role will you play in the team

As a Paid Media Acquisition Strategist, you will be the driving force behind our paid digital advertising campaigns. Your role centers on maximizing return on ad spend through meticulous campaign structuring, continuous audience segmentation, and data-driven optimization across diverse digital channels to fuel rapid customer acquisition and revenue growth.

What you will do

You will design, launch, and manage high-performing paid campaigns across multiple platforms including Google Ads and Facebook Ads. Your day-to-day responsibilities include allocating advertising budgets, performing A/B testing on ad creatives and landing page copy, analyzing conversion funnels, and optimizing cost-per-acquisition metrics to achieve aggressive organizational growth targets.

Key responsibility

• Plan, execute, and scale comprehensive PPC advertising campaigns across Google Ads, Facebook Ads, and Bing Ads networks.
• Perform exhaustive audience research and build customized lookalike and retargeting segments to improve conversion efficiency.
• Conduct continuous A/B testing on ad creatives, headlines, call-to-action buttons, and landing page layouts to maximize CTR.
• Monitor daily, weekly, and monthly ad spend budgets to ensure optimal allocation and prevent campaign overspending.
• Utilize Google Analytics and platform-specific pixels to track conversion events, ROI, and attribution models accurately.

• Collaborate with graphic designers and copywriters to produce compelling, high-converting visual and textual ad assets.
• Implement marketing automation tools like HubSpot or Mailchimp to nurture captured leads through targeted email sequences.
• Generate comprehensive analytical reports detailing cost-per-click, return on ad spend, and overall campaign profitability metrics.

Required Qualification and Skills

• Bachelor's degree in Marketing, Business Administration, Economics, Advertising, or a closely related discipline.
• Minimum of 2 to 3 years of proven professional experience managing high-budget paid search and social media advertising accounts.
• Deep hands-on expertise with PPC Advertising Platforms, Google Ads, Facebook Ads, and Bing Ads interfaces.
• Advanced proficiency in utilizing Google Analytics, Google Tag Manager, and various conversion tracking methodologies.
• Familiarity with Marketing Automation Tools and Email Marketing Platforms such as HubSpot, Mailchimp, and ActiveCampaign.
• Exceptional analytical skills with a strong command over data interpretation, Excel modeling, and performance metrics.
• Strong creative problem-solving abilities and a keen eye for compelling copywriting and design aesthetics.

Benefits Included

• Competitive annual compensation package supplemented by lucrative performance-linked bonuses and quarterly commission structures.
• Comprehensive health insurance plan covering accidental hospitalization, critical illness, and routine medical checkups.
• Flexible working environment with hybrid work arrangements to support optimal work-life balance and personal well-being.
• Sponsored access to premium digital marketing certifications, online learning platforms, and industry-leading workshops.
• Generous leave policy including paid time off, maternity/paternity leaves, and well-deserved mental health wellness days.
• State-of-the-art office facilities equipped with recreational zones, cafeterias, and regular corporate engagement events.

A Day in the Life

You kick off your morning by analyzing the performance dashboards of active Google Ads and Facebook Ads campaigns, checking overnight conversion rates and cost-per-acquisition trends. Next, you coordinate with the creative design team to review new banner variations for an upcoming retargeting push. After lunch, you dive into budget reallocation, shifting funds from underperforming ad sets to high-converting audiences, followed by a strategy sync with the sales team to review lead quality.