Senior Executive - Influencer Marketing

Join Ventures
Department Icon Digital Marketing/Marketing
Posted: 1 year ago
2-4 years
Mumbai, Maharashtra
Digital Marketing/Marketing
Work from Office
Full Time
Posted: 1 year ago
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Job Description

  • Interested candidates can share their updated resume on [HIDDEN TEXT]
  • About IGP:
  • IGP is one of Indias largest gifting platforms, offering a wide range of curated gifts, flowers,
  • cakes, and personalized products. With a vision to make gifting delightful and memorable,
  • we are constantly innovating in the digital and e-commerce space.
  • Role Overview:
  • We are seeking a creative and detail-oriented Influencer Marketing to join our team. The
  • ideal candidate will be responsible for managing end-to-end influencer campaigns, from
  • outreach and onboarding to execution and reporting, ensuring strong brand presence and
  • engagement across digital platforms.
  • Key Responsibilities:
  • ? Identify, shortlist, and onboard relevant influencers (macro, micro, and nano) across Instagram, YouTube, and other social platforms.
  • ? Build and maintain strong relationships with influencers, agencies, and content creators.
  • ? Plan and execute influencer campaigns in alignment with marketing objectives, product launches, and seasonal events.
  • ? Negotiate contracts, deliverables, and timelines with influencers.
  • ? Monitor influencer-generated content to ensure brand guidelines and messaging consistency.
  • ? Track campaign performance, analyze ROI, and prepare detailed reports on effectiveness.
  • ? Stay updated on influencer marketing trends, competitor activities, and new content
  • opportunities.
  • ? Collaborate with internal teams (Brand, Content, Social Media, and E-commerce) to maximize campaign impact.
  • Requirements:
  • ? Bachelors degree in Marketing, Communications, or a related field.
  • ? 24 years of experience in Influencer Marketing, preferably in e-commerce, lifestyle, or consumer brands.
  • ? Strong network and knowledge of influencer ecosystems.
  • ? Excellent negotiation, communication, and relationship management skills.
  • ? Creative mindset with an eye for trending content and storytelling.
  • ? Data-driven with the ability to analyze metrics and optimize campaigns.
  • ? Proficiency in MS Office/Google Suite; familiarity with influencer marketing tools is a plus.
  • What We Offer:
  • ? Opportunity to work with a fast-growing e-commerce brand.
  • ? Creative and collaborative work environment.
  • ? Exposure to influencer networks across multiple categories.
  • ? Competitive compensation and growth opportunities.

Skills

Campaign PerformanceInfluencer MarketingMediaMarketing

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