Social Media & Content Marketing Executive

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– Social Media & Content Marketing Executive

Location: Andheri (Marol), Mumbai

Department: Marketing

Employment Type: Full-time

Experience: 2+ Years

Educational Qualification: Bachelors degree in Business, Marketing, Journalism, Public Relations, Communications, or a related field.

About Interflora

Welcome to the world of Interflora, where beauty, design, and craftsmanship come together to create unforgettable experiences. With a legacy spanning nearly a century, Interflora has successfully navigated the intersection of lifestyle, fashion, and florals, becoming synonymous with luxury, creativity, and elegance.

At Interflora Weddings & Events, we design extraordinary weddings, bespoke celebrations, luxury events, fashion showcases, and premium floral installations for discerning clients who appreciate the finer things in life.

Why Join Interflora Weddings & Events

Work with the Best

Collaborate with some of the industrys most experienced professionals alongside a dynamic team of creative talent passionate about luxury weddings and events.

Diverse & Exciting Projects

From destination weddings and celebrity celebrations to luxury brand events, fashion shows, editorial shoots, and bespoke social gatherings—every project offers a unique creative challenge.

Growth Based on Merit

At Interflora, your career growth is driven by your initiative, creativity, and ownership—not just years of experience. We believe in empowering individuals to take charge of their professional journey.

A Collaborative Culture

We are a close-knit team that values collaboration, creativity, and mutual respect. Our supportive work environment encourages innovation while celebrating individuality.

Creativity Every Day

No two days are the same. Every project presents an opportunity to push creative boundaries and craft exceptional visual stories.

Key Responsibilities

Social Media Strategy & Management

• Develop and execute social media strategies aligned with the brands marketing objectives.
• Create monthly content calendars, campaign plans, storytelling themes, and content distribution strategies.
• Manage daily publishing across social media platforms while maintaining brand consistency.

Content Planning & Coordination

• Coordinate with photographers and videographers for event shoots.
• Manage shoot schedules, budgets, and logistics.
• Organize and maintain content libraries, portfolios, and digital assets.

Content Creation & Styling

• Conceptualize, style, and execute engaging photo and video content.
• Create Instagram Reels, behind-the-scenes content, event highlights, blogs, and marketing collateral.
• Ensure all content reflects Interfloras premium brand identity and visual standards.

Brand Storytelling & Positioning

• Develop compelling narratives around weddings, luxury events, floral collections, designers, projects, and client experiences.
• Strengthen the brands luxury positioning through creative storytelling and engaging content.

Shoot & Event Coverage

• Lead content styling during shoots and live events.
• Capture premium visual content while ensuring consistency in aesthetics and brand guidelines.

Influencer, Community & Collaboration Management

• Coordinate influencer collaborations and brand partnerships.
• Manage award submissions, wedding publications, press features, and community engagement initiatives.
• Build relationships with creators, media partners, and industry stakeholders.

PR & Marketing Support

• Support PR campaigns by developing content, captions, imagery, and campaign assets.
• Coordinate with PR agencies, media partners, and internal stakeholders to ensure timely execution.

Analytics & Performance Reporting

• Track and analyze social media performance across platforms.
• Monitor engagement, audience growth, campaign effectiveness, and content insights.
• Provide regular reports with actionable recommendations to improve performance.

Desired Skills & Qualifications

• Minimum 2+ years of experience in Social Media Management and Content Marketing.
• Hands-on experience managing content across Instagram, Facebook, Pinterest, LinkedIn, and other digital platforms.
• Strong copywriting and storytelling skills.
• Ability to create engaging content across text, images, and video formats.
• Good understanding of content planning, social media trends, and digital marketing.
• Experience coordinating creative shoots and visual styling is preferred.
• Familiarity with web design principles and content management tools is an added advantage.
• Strong communication, organizational, and stakeholder management skills.
• Excellent analytical, multitasking, and project management abilities.
• Passion for luxury brands, weddings, events, lifestyle, design, and visual aesthetics.

What Were Looking For

Were looking for a creative storyteller who understands luxury branding and has a strong eye for aesthetics. If youre passionate about social media, content creation, visual storytelling, and creating memorable brand experiences, wed love to hear from you.

Location: Andheri (Marol), Mumbai

Employment Type: Full-time