Marketing Executive

Job description

Job Overview:

Medical Representative/ Marketing Executives(ME) are the key point of contact between the company, Doctors and distribution channels. The ME will promote the company's range of proprietary medicines to Doctors by providing scientific research information and generate prescriptions. The ME is also responsible for ensuring the products are widely available in retail outlets across the territory.

:

• Meeting Doctors to promote the company's range of products in the territory
• Generate prescriptions from doctors by providing scientific information about the products and explaining the benefits gained by using them
• Meeting retail chemists to make sure that the company's products are easily available for patients
• Meeting authorized Distributors/Stockists to ensure that the products are always available in the territory
• Develop strategies to build the customer base and improve sales numbers

Responsibilities:

• Responsible for achieving or exceeding Secondary Sales targets every month
• Generate regular prescriptions from the Doctors for treating patients using the company's products
• Keeping up to date with the key research activities of the organization
• Build healthy professional rapport with healthcare professionals and staff
• Ensure daily POBs are generated from doctors and retailers
• Maintain accurate sales data and analyze the same using the company's online work reporting software.
• Meet doctors and retailers in an organized manner using Standard daily work plans and Tour plans with the help of the immediate manager.
• Updating Daily Work Reports and sales everyday
• Generate regular order bookings from distributors and Stockists
• Communicate seasonal schemes and offers to distributors/ Stockists/ chemists as applicable
• Distribute promotional/ informational materials to doctors, patients or retailers as applicable
• Timely updating of Secondary Stock and Sales statements
• Using sales data to analyze key performance metrics and business trends
• Managing budgets and expenses effectively to maintain Sales to expense ratio
• Periodic joint calls with Manager(s), Product Manager(s) for visibility of team amongst doctors and distribution channels.
• Attending weekly, monthly or quarterly Sales Review Meetings to discuss marketing strategies and team performance
• Attending regular training programs for updating product knowledge, selling skills and soft skills
• Stay informed about competitor activities and key market trends