JSW One Platforms - Design Lead - Creative Director

About the role:

You will run the in-house studio for JSW One, the JSW Group's B2B building materials and MSME platform, and be the creative director for assets that will speak to MSME manufacturers, dealers, contractors and home builders across India.

This is a player coach role. You will set the creative standard, build the systems that let a small team produce at volume, and still open the file yourself when the work matters: a brand launch key visual, a leadership film, a campaign that goes to the CEO. You will also be the design voice in the room with the brand, social and performance teams, turning briefs into work that is both on brand and effective.

Key responsibilities:

Creative direction:

• Be the creative director on every creative piece of work
• Design hands on for the work that needs it: key visuals, brand films, showcase decks, product launch collateral
• Partner with the brand, social and performance teams to turn briefs into concepts

Video and motion:

• Build the studio's video and motion capability: product explainers, dealer and customer stories, leadership films, event coverage and animated explainers
• Script, storyboard, shoot direct and edit when needed; manage shoots with production vendors in plants, markets and at events
• Set templates and systems so that video adaptations across brands and multiple languages

Studio operations and delivery:

• Run the studio's intake, prioritisation and delivery: one queue, clear turnaround times by job type, visible status for every stakeholder
• Build a template and asset system (print, outdoor, social, decks, product sheets)
• Bring AI tools into the workflow for ideation, image generation, resizing, localisation and video editing, with clear rules on what is and is not acceptable for brand work
• Manage freelancers, production vendors, printers and stock and font licences; own the studio budget

Team leadership:

• Lead, coach and grow the in-house team of designer, video editor and content writer
• Build a culture of craft, speed and ownership

Qualifications:

Must have:

• 8 - 10 years in design and creative, with at least 3 years leading a design team or studio (in house or agency) and a portfolio that shows both your own work and work you directed
• Hands on in video and motion: can script, storyboard, direct a shoot and edit; fluent in Premiere Pro or DaVinci Resolve and After Effects
• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma; strong in typography, layout and colour
• Has run a studio workflow at volume: intake, prioritisation, templates, turnaround SLAs and vendor management
• Experience across print, outdoor, digital, social and presentation design, including large format and production specs
• Degree or diploma in design, visual communication, fine arts or equivalent portfolio

Good to have:

• In house studio experience at a company with multiple brands or business units
• Working use of AI tools for design and video (Midjourney, Firefly, Runway, Veo, Sora or similar) and a view on where they fit
• Photography and art direction on location (plants, sites, markets)
• Hindi and one more Indian language for copy and localisation checks

Notes for Talent Acquisition:

Where to source:

• In house studio leads and creative directors at multi brand companies: Asian Paints, Pidilite, Tata Steel, Godrej, Mahindra, Havells, Polycab, Aditya Birla Group brands, Kajaria, Jaquar
• Design leads at startups and platforms with in house studios: Zomato, Swiggy, CRED, Razorpay, IndiaMART, Udaan, OfBusiness, Infra.Market
• Design communities: Behance, Dribbble, ADC and Kyoorius lists, NID and MIT Institute of Design alumni

Screen for:

• Portfolio before the call: ask for ten pieces, half their own hands and half directed; look for range across print, digital and video, not ten social posts
• Systems: ask how they ran intake and turnaround in their last studio, how many jobs a month and with how many people
• Leadership: ask about a designer they developed and a designer they had to let go

Process:

• TA screen on portfolio and studio experience (30 minutes)
• Portfolio presentation (60 minutes)
• Live brief: a key visual and a 30 second video storyboard presented with rationale (30 minute)
• Meeting with HOD (30 minutes)