Manager/Senior Manager - Digital Marketing

Role Overview:

We are seeking a dynamic marketing professional with a strong blend of demand generation, SEO, content strategy, and media planning/buying expertise. This role is designed for candidates who can drive measurable growth through digital performance, content excellence, and integrated media strategies across online and offline channels.

Key Responsibilities:

Demand Generation & Digital Performance:

• Develop and execute end-to-end SEO, AIEO, and GEO strategies to improve organic search traffic, visibility, and lead generation.
• Collaborate with tech teams to oversee webpage development, technical SEO, and testing, ensuring site changes are optimized for search crawlers and user experience.
• Own and track key performance metrics including ROI, ROAS, CPA, and funnel conversion rates.
• Conduct A/B testing on landing pages and optimize user journeys to maximize conversions.
• Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Moz to generate actionable insights for senior stakeholders.

Content, Media Planning & Buying:

• Understand business and campaign objectives to define clear media and content strategies.
• Plan, determine, and buy the most efficient media mix across digital, TV, print, outdoor, radio, cinema, and new media platforms.
• Monitor and optimize online and offline campaigns, ensuring maximum reach and cost efficiency.
• Regularly report campaign performance, audience insights, and media effectiveness.
• Manage and review media budgets, negotiate competitive deals, and ensure cost efficiencies.
• Plan media and content strategies for new product launches, identifying newer audiences and emerging platforms.
• Build and maintain relationships with media partners, influencers, and content creators to amplify brand presence.
• Measure and report performance of all marketing campaigns, assessing ROI, KPIs, and competitive benchmarks.
• Track market trends, consumer behavior, and competitor activities to refine media and content strategies.

Stakeholder & Cross-functional Collaboration:

• Act as the primary point of contact for internal teams, agencies, and external partners.
• Ensure alignment of marketing activities with broader business objectives.
• Present strategies, insights, and recommendations with clarity and strong storytelling.