Juptice - Growth Marketing Manager - Brand & Demand

- Own brand messaging, positioning, and value proposition across all touchpoints.
- Develop and maintain core marketing collateral: website content, pitch decks, one-pagers, case studies, and sales enablement assets.
- Ensure brand consistency across digital, events, and outbound campaigns.
- Demand Generation.
- Plan and execute multi-channel demand generation campaigns including:.
- Content marketing.
- Webinars and virtual events.
- Email marketing.
- LinkedIn and performance marketing.

- Retargeting and nurture campaigns.
- Drive high-quality MQL and SQL generation aligned with sales priorities.
- Digital & Performance Marketing.
- Oversee website performance, traffic growth, and conversion optimization.
- Manage paid media strategy, budgets, and ROI tracking.
- Work with agencies and internal teams on SEO, SEM, paid social, and analytics.
- Manage internal digital marketing team and external agencies.
- Own the marketing calendar, campaign planning, and budget allocation.
- Collaborate closely with Sales, CCO, and Leadership for GTM alignment.
Key Performance Indicators (KPIs):
- Lead Metrics.
- MQLs and SQLs generated.
- MQL - SQL conversion rate.
- Revenue Impact.
- Marketing-sourced and marketing-influenced pipeline .
- Cost per Lead (CPL) and Customer Acquisition Cost (CAC).
- Digital Performance.
- Website traffic growth.