AGM Plots & Villa-Mumbai

– AGM (Assistant General Manager) – Sales

About the Role

Key Responsibilities

• Lead and drive the overall sales closing function across assigned projects and locations.
• Develop annual, quarterly and monthly sales strategies aligned with organisational business objectives.
• Take complete ownership of project-wise revenue, booking and collection targets.
• Identify business opportunities and formulate strategies to maximise sales and market share.
• Work closely with senior management to establish business plans and sales growth strategies.

• Lead and manage multiple Sales Managers, Closing Managers, Team Leaders and sales executives.
• Build a strong sales organisation through recruitment, training, mentoring and performance management.
• Define team structures, reporting mechanisms and individual performance targets.
• Conduct regular business reviews and drive accountability at every level.
• Develop leadership capabilities within the team and ensure consistent team productivity.

• Drive overall project-wise sales performance and ensure achievement of revenue targets.
• Monitor walk-ins, customer engagement, follow-ups, revisits and conversion ratios.
• Oversee high-value negotiations and personally intervene in critical closures when required.
• Develop strategies to improve conversion rates and minimise booking cancellations.
• Ensure effective execution of sales plans across all assigned projects.

• Analyse real estate market trends, competitor strategies and customer buying behaviour.
• Identify potential market opportunities and recommend strategies to improve project performance.
• Work closely with developers and project stakeholders to align sales strategies with project positioning.
• Monitor pricing, inventory movement and market demand to maximise project revenue.

• Take ownership of overall collection targets along with booking targets.
• Monitor project-wise collection performance and outstanding payments.
• Develop strategies to improve collection efficiency and minimise payment defaults.
• Coordinate with Finance, CRM and developer teams to ensure timely collections.

• Build and maintain strong relationships with developers, senior management and key business stakeholders.
• Handle escalated client matters and high-value customer negotiations.
• Maintain strong coordination with Marketing, Sourcing, CRM, Finance and Legal teams.
• Ensure a seamless customer experience throughout the sales and booking journey.

• Review daily, weekly and monthly sales performance across all assigned projects.
• Analyse business reports, conversion ratios, revenue forecasts and collection performance.
• Present business updates, performance analysis and corrective action plans to senior management.
• Identify performance gaps and implement strategies to achieve business objectives.

Required Skills & Qualifications

• Bachelor's degree in Business Administration, Marketing or a related field. MBA will be an added advantage.

• 10–15 years of overall sales experience.
• Extensive experience in the real estate industry is mandatory.
• Significant experience in managing large sales teams and multiple real estate projects.
• Prior experience in a Sales Head / AGM / DGM / Senior Sales Leadership role will be preferred.
• Strong experience in residential real estate sales and closures.

• Strong understanding of the Mumbai real estate market and developer ecosystem.
• Excellent knowledge of project sales, inventory management, pricing strategies and collections.

• Strategic leadership and business planning.
• Strong revenue ownership and commercial acumen.
• Large team management and leadership development.
• Excellent negotiation and stakeholder management.
• Data-driven decision-making and business analysis.
• Strong communication and presentation skills.
• Ability to manage multiple projects and deliver business targets.