Senior Copywriter

Proposed Role: Senior Copy Writer

Experience: 2 - 3 years

Location: Bangalore (Yeshwantpur)

Key Responsibilities:

• Conceptualise and write engaging, high-performing social media reel content.
• Lead content ideation and create content for key platforms, including Instagram, YouTube, LinkedIn, etc.
• Develop campaign narratives and social-first content formats.
• Ensure consistency in brand voice and tonality across platforms.
• Collaborate closely with design, video, and marketing teams.
• Stay updated on social media trends and platform changes to keep content relevant.
• Review and refine content to maintain quality and consistency.
• Track content performance, understand key metrics and KPIs, and optimise content accordingly.

Requirements:

• 23 years of experience in social media/content writing.
• Strong understanding of platform-specific content, especially Instagram, YouTube, and short-form videos.
• Ability to create engaging content, including reels, scripts, campaigns, and content series.
• Excellent writing skills with clarity, brevity, and strong storytelling abilities.
• Experience working in a fast-paced environment (agency experience would be an added advantage).
• A strong portfolio showcasing relevant social media and campaign work.