Public Relations Account Director

Company Description K2 Communications Pvt. Ltd. is one of Indias leading public relations agencies, headquartered in Bengaluru with a presence in more than 45 locations across the country. With over two decades of experience, the agency partners with a diverse portfolio of clients, including Azim Premji Foundation & University, HCG cancer hospitals, AO Smith, IIT- Ropar, Iberia Pharmaceuticals, National Institute of optamology and others. K2 Communications combines deep knowledge of local and national media, both digital and traditional, with a strong understanding of consumer behavior. Its team includes seasoned PR professionals and former journalists who specialize in strategic communication, conceptual content creation, and innovative event ideas. The agency maintains a culture that values long-term client relationships, employee well-being, and unconventional thinking.

Role Description The Public Relations Account Director is a full-time, hybrid role based in Mumbai, with flexibility for some work-from-home arrangements. This role is responsible for leading key client accounts, developing and executing strategic communication plans, and ensuring high-quality PR deliverables. Day-to-day responsibilities include supervising the creation and distribution of press materials, managing media outreach and relationships, and providing counsel to clients on brand positioning, reputation management, and messaging. The Account Director will oversee account teams, coordinate cross-functional efforts, monitor campaign performance, and regularly report results and insights to clients. The role involves mentoring junior team members, supporting new business pitches, and maintaining strong alignment between client objectives and agency output.

Qualifications

• Demonstrated expertise in Public Relations and Strategic Communications, with the ability to design and implement integrated PR campaigns.
• Strong experience in Media Relations, including cultivating journalist networks and securing high-impact coverage.
• Proficiency in drafting and reviewing Press Releases and other PR content such as briefing documents and media notes.
• Solid Account Management skills, including client servicing, project coordination, budgeting, and performance reporting.
• Excellent written and verbal communication skills, with strong presentation and storytelling capabilities.
• Proven ability to lead teams, mentor colleagues, and collaborate effectively across functions and locations.
• Experience working with corporate, FMCG, healthcare, education, or technology clients is an advantage.
• Bachelors degree in Communications, Public Relations, Journalism, Marketing, or a related field; advanced qualifications are a plus.
• Comfort with digital PR tools, social media platforms, and monitoring/analytics solutions to track campaign impact.
• Ability to work in a fast-paced environment, manage multiple accounts, and maintain high professional standards.